While striving to maintain a highly sound financial position, the group companies of Sony Financial Holdings Inc.-Sony Life Insurance Co., Ltd. (Sony Life), Sony Assurance Inc. (Sony Assurance) and Sony Bank Inc. (Sony Bank)-provide high-quality financial products through an original business model. Sony Life has steadily expanded its operations and achieved an increase in policy amount and policy amount in force. It has done this principally by designing and selling customized life insurance products based on consultations with customers conducted by sales employees in the Lifeplanner* channel and by providing extensive after-sales follow-up services. Sony Assurance provides automobile insurance and enjoys broad customer support for both its reasonable premiums by segmenting risk and its high-quality services, commanding a high market share among major direct insurers for automobile insurance in Japan. Sony Bank has established a low-cost business structure unique to Internet banks. Leveraging the advantages of the Internet, Sony Bank responds to the asset management needs of individual customers with a lineup of highly convenient, high-quality financial products and services, earning it consistently high scores in customer satisfaction surveys.
* “Lifeplanner” is a registered trademark of Sony Life.