An attractive addition to any living room, BRAVIA LCD televisions boast Internet connectivity, thus providing a brand new way to enjoy television. The HX850 series achieves a notable improvement in picture quality, thanks to the X-Reality™ PRO Picture Engine, which ensures a beautiful clear picture whether you are watching digital television broadcasting or a 3D movie, as well as quadruple speed technology, which ensures smooth, natural motion for sports and other fast-moving images, and the OptiContrast Panel, which delivers deep blacks and vibrant colors. Televisions in this series also allow users instant access to a wide variety of network services through Sony Entertainment Network.
In fiscal year ending March 31, 2013 (fiscal year 2012), Sony will focus on decisively implementing strategic measures aimed at restoring profitability. With the aim of inspiring and delighting customers, Sony will also strive to enhance the appeal of its televisions by achieving image and sound quality that dazzles the senses, as well as by further expanding its menu of network services.