Corporate Strategy

On April 1, 2012, under the leadership of President and CEO Kazuo Hirai, Sony announced “One Sony”: an integrated new management approach designed to accelerate decision making across the entire Sony Group. The new approach marks the beginning of a transformation aimed at driving growth and creating new value. This section provides an overview of the five key initiatives Sony is undertaking to revitalize and foster growth in the electronics business.

  • Strengthening Core Areas
  • Turning Around the Television Business
  • Expanding Business in Emerging Markets
  • Creating New Businesses and Accelerating Innovation
  • Realigning Our Business Portfolio and Optimizing Resources