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Annual Report 2011

Focus Areas for Growth -- Networked Products and Services

  • Networked Products and Services
Networked products and services is the first area I'd like to touch upon.

One of our goals is to deliver, through our wide range of appealing products, the most compelling and exciting content and entertainment experiences to our customers around the world. The integration of hardware, content and services through the network is essential to making this happen.

One initiative to achieve this integration on the networked products front is the Sony Tablet*1. Based on Android™*2 3.0 and featuring innovative new designs, Sony Tablet will target the rapidly growing market for mobile devices. We announced two models of the Sony Tablet in April 2011, and we plan to launch them in the global market starting in fall 2011.

As for networked services, in fiscal year 2010 we launched two services under the Qriocity™*3 brand name. The two new services are "Video On Demand service powered by Qriocity™"*4 and "Music Unlimited powered by Qriocity™,"*5 and they are available in nine countries and across Sony's many network-enabled products including certain BRAVIA™ LCD televisions, Blu-ray Disc™ (BD) players and home theater systems, as well as PlayStation®3 (PS3®), PSP® (PlayStation®Portable) and VAIO® PCs. Additionally, in countries where Music Unlimited powered by Qriocity is available, the service is now available on Xperia™ smartphones from Sony Ericsson, as well as Android-based third party devices.
  • Networked Products and Services
However, in April 2011 Sony faced a serious challenge in the form of a cyber attack launched against the PlayStation®Network, Qriocity and the network systems of Sony Online Entertainment LLC, which forced us to temporarily shut down all of these services. We regret any concern and inconvenience that the incidents may have caused our shareholders, customers and stakeholders.

Sophisticated criminal intrusions into network systems like the ones we experienced pose a threat not only to our customers, but also to the entire business world. We have engaged some of the most respected names in cyber security, and together we have worked around the clock to strengthen our information security systems and restore our services, placing our highest priority on ensuring the security of our customers' personal information as well as regaining their trust. As of today (July 6, 2011), PlayStation®Network services and Qriocity services in all serviced territories have been restored.

Having learned from this experience, we continue to act quickly to further reinforce our security, while looking ahead, we will continue to integrate our networked hardware, content and services to deliver new and rich user experiences.

"Sony Tablet" is a trademark of Sony Corporation.
"Android" is a trademark of Google Inc.
Qriocity is an online entertainment network service platform which connects many of our network-enabled devices and allows consumers to enjoy high-quality entertainment experiences across multiple devices.
A premium streaming video service that allows users to choose from the latest Hollywood movies and popular movies and animation titles.
A new cloud-based digital music service, through which songs are offered from all of the major music labels as well as from leading independent labels and major publishers worldwide.

PlayStation®Vita (PS Vita)

  • PlayStation®Vita (PS Vita)
Sony Computer Entertainment's next-generation portable entertainment system, PS Vita, delivers the ultimate portable entertainment experience, designed to offer unparalleled interactive entertainment possible only through the PlayStation® platform. This system provides rich, realistic gaming and social connectivity. Deep and immersive gaming is at the core of the PlayStation® DNA, and PS Vita is the latest embodiment of this vision. By offering both Wi-Fi and 3G network connectivity, together with various applications, PS Vita will enable infinite possibilities for users to "encounter," "connect," "discover," "share" and "play" with other users, wherever they are. PS Vita will be successively launched in the global market starting the end of 2011.

Sony Tablet

  • Sony Tablet
Sony has announced two models of the Sony Tablet, which delivers an optimum combination of hardware, content and network services with seamless usability for a high-quality, engaging entertainment experience. S1 (codename) is optimized for rich media entertainment, and S2 (codename) is for mobile communications and entertainment. S1 has a 9.4-inch display that enables users to enjoy Web browsing and a broad range of services and content on a large screen. S2 has two 5.5-inch displays and can be folded for easy portability. Its dual screen presentation and usability allows its displays to be combined and used as a large screen, or used separately for different functions, a feature not found in other tablets. Sony Tablet will become available in the global market starting in fall 2011.

Focus Areas for Growth

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