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Sony's Mission/Vision


A company that inspires and fulfills your curiosity.


Using our unlimited passion for technology, content and services to
deliver groundbreaking new excitement and entertainment, as only Sony can.

  • Electronics
  • Entertainment
  • Financial services

Expanding the Scope of the Electronics Business

Looking to the future, we have embarked on such initiatives as Life Space UX, SAP (the Seed Acceleration Program), and the Future Lab Program, as we seek to launch new businesses and expand the scope of our electronics business.


In addition to initiatives already under way, we will also aim to combine our existing strengths in areas such as video and audio technologies, sensors and mechatronics, with artificial intelligence (AI), robotics, communications and other elements, and by doing so offer new proposals to our customers at the "last one inch" across all types of living spaces.

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