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Our Business

The principal businesses of Sony are as follows.

Entertainment Robot

"aibo" is an autonomous entertainment robot that brings fun and joy to the entire family. aibo can form an emotional bond with members of the household while providing them with love, affection, and the joy of nurturing and raising a companion. It possesses a natural curiosity, and we hope it will bring joy into the everyday lives of our customers while growing alongside them as a partner.

Life Space UX

Life Space UX is a new proposal by Sony that advocates the concept of "transforming living space, to create new life experiences.

Seed Acceleration Program

The goal of the Seed Acceleration Program, which began in April 2014, is to gather and nurture new business ideas from beyond the boundaries of existing Sony organizations.

Through the Sony group's management and human resources in a variety of business fields—such as electronics, entertainment and finance—and by accelerating the cooperation with collaborations and venture companies with superior technologies and abilities in each of these domains, Sony will use its unique methods aiming at launching start-ups and spurring innovations.


The education business will offer a new experience in learning by offering an education platform service centered on computational thinking needed to cultivate skills for the 21st century. Sony offers unique products and services such as KOOV™, the robot programming kit comprised of stylish colorful blocks as well as the Global Math Challenge. Leveraging all the technologies cultivated to date, Sony continues to meet the educational needs around the world and challenge innovations in the field of education.

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