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Our Business

The principal businesses of Sony are as follows.

Life Space UX

Life Space UX is a new proposal by Sony that advocates the concept of "transforming living space, to create new life experiences.

Seed Acceleration Program

The goal of the Seed Acceleration Program, which began in April 2014, is to gather and nurture new business ideas from beyond the boundaries of existing Sony organizations.

Through the Sony group's management and human resources in a variety of business fields—such as electronics, entertainment and finance—and by accelerating the cooperation with collaborations and venture companies with superior technologies and abilities in each of these domains, Sony will use its unique methods aiming at launching start-ups and spurring innovations.

Hatsuhiko is a co-creation platform that brings together challengers brave enough to undertake new business ventures and early adopters who share that same spirit, helping to bring dreams to life.

Education

The education business will offer a new experience in learning by offering an education platform service centered on computational thinking needed to cultivate skills for the 21st century. Sony offers unique products and services such as KOOV™, the robot programming kit comprised of stylish colorful blocks as well as the Global Math Challenge. Leveraging all the technologies cultivated to date, Sony continues to meet the educational needs around the world and challenge innovations in the field of education.

Sports Entertainment

Through unique products and services, Sony aims to enrich everyday life by providing new discoveries and experiences in the field of sports with its range of products and services in the field of sports.

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