Played a key role in coverage of the Los Angeles Olympic Games via contracts with newspaper companies. This model was an early adopter of revolutionary technology featuring a CCD and 2-inch floppy disk while also enabling the user to conveniently switch lenses.
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1981
MAVICA(prototype)
A prototype electronic still camera. Previously, photographs had been thought to be recorded chemically on silver photosensitive material, but Mavica was developed as a new type of electronic still camera that broke away from this notion by eliminating the need for film. Every aspect of conventional chemical processing was replaced by electronic technology, as the images that passed through the lens were converted to electrical signals by a CCD (solid-state imaging device) developed by Sony, and the signals recorded on a two-inch floppy disk called the Mavi-Pak. Mavica was used for news photography during the Los Angels Olympics, and in 1988 the filmless camera Mavica MVC-C1 was released for consumer use.
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1988
MVC-C1
The first consumer use Mavica. This model was marketed as an electronic still camera for the TV age. Incorporated auto-strobe, fast successive shooting, and timer functions, as well as TV screen display (with the attachment of an optional kit), among a host of other features. This device laid the foundation for the exciting innovation existing in today's digital cameras.
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1988
MVC-C1
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1996
DSC-F1
The first "Cyber-shot." The lens and flash were capable of 180-degree rotation, and this model featured a 1.8-inch liquid crystal viewscreen in the back of the body.
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1996
DSC-F1
The first "Cyber-shot" digital still camera, that became a hit with its unique mechanism, which included a 1.8-inch LCD monitor and 180-degree rotation of the lens and flash section.
Around 1994, Sony began developing a completely new camera that would allow users to take still images and enjoy them easily, and in 1995, the development team was officially given the mission to "commercialize a digital still camera full of fun."
The first Cyber-shot camera was thus born, equipped with a 1/3-inch CCD with an all-pixel readout of 350,000 pixels, a primary color filter, and Sony's proprietary camera signal processing IC, which enabled the reproduction of full-frame images with good color reproduction and fine detail, without blurring.
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1997
MVC-FD5
The product that single-handedly boosted the popularity of the Mavica. This model enabled images to be saved on 3.5-inch floppy disks (conventional media for PCs at the time). Since images were already in JPEG format, there was no need for special software to make them PC compatible.
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1997
MVC-FD5
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1998
DSC-D700
This camera broke with the tradition of internalized memory to become the first to support Memory Stick external memory.* True SLR with large optical viewfinder.
*Equipped with a PC Card slot. Recording on Memory Stick is possible using the provided adapter.
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1998
DSC-D700
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1999
DSC-F505K
A model for uncompromising photographers, featuring a Carl Zeiss Vario-Sonnar 5x optical zoom lens on a rotating cylinder.
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1999
DSC-F505K
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2000
DSC-P1
This "P series" model was created through a unique user-friendly approach, and was the first Memory Stick compatible model. Among other meanings, the letter "P" was meant to connote "Pocket" and "Play."
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2000
DSC-P1
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2003
DSC-F828
The world's first of its kind*. This was the top-of-the-line model, boasting an effective pixel count of 8.1 million and featuring Sony's original four-color filter CCD. Combined, these features enabled exceptionally fine, smooth-textured photograph-like quality.
* World's first consumer-use CCD digital still camera (*as of November 2003 based on Sony research).
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2003
DSC-F828
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2005
DSC-T9
Offers both Super SteadyShot image stabilization and advanced light sensitivity, and features a new 2.5-inch ClearPhoto plus LCD screen.
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2005
DSC-T9
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2006
DSLR-A100
The α (Alpha) digital SLR, with an innovative Alpha Mount lens mount system supporting multiple lenses.
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2006
DSLR-A100
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2007
DSC-H3
Equipped with a large-aperture Carl Zeiss Vario-Tessar zoom lens, this camera offers a 10x optical zoom, enabling the user to use it in a greater variety of scenarios than ever before.
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2007
DSC-H3
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2008
DSLR-A900
Digital single-lens reflex camera "α900." The first α to incorporate a 35mm full frame image sensor and 24.6-megapixel resolution. This α realizes a body weight of only 850g.
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2008
DSLR-A900
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2009
DSC-HX1
This model becomes first digital still camera to feature sweep 224-degree panorama technology. It is also the company's first Cyber-shot camera to use the G lens and Exmor CMOS sensor technology. This technology allows it to achieve speeds of 10 frames per second in continuous burst mode.
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2009
DSC-HX1
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DSC-WX1 DSC-TX1
These model are the world's first digital still cameras with back-illuminated "Exmor R" CMOS sensor technology.
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2009
DSC-WX1 DSC-TX1
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2010
DSC-TX7 DSC-HX5V
World's first compact digital still cameras with Full HD (1080i AVCHD) video capability.
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2010
DSC-TX7 DSC-HX5V
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NEX-5
World's smallest and lightest interchangeable lens digital camera*.(*As of May 11, 2010)
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2010
NEX-5
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SLT-A55V
Interchangeable lens digital camera "α55" featuring the world's first commercialization of translucent mirror technology to achieve cutting-edge auto focus speed for shooting still images and video.
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2010
SLT-A55V
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2011
SLT-A77V
Boasts the next evolution in Sony's flagship "Translucent Mirror Technology" for exceptionally fast, clear, and always-on Phase-Detect Auto Focus. Equipped with a 24.3 effective megapixel image sensor, this is the world's fastest-shooting* camera, capable of continuously shooting full resolution still photos at 12 frames per second.
* (In Continuous Advance Priority AE mode) For DSLR cameras for consumer use. As of August 24, 2011.
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2011
SLT-A77V
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2012
NEX-7
The NEX-7 mirrorless interchangeable lens camera features a 24.3 effective megapixel APS-C CMOS image sensor. Its 3-dial interface gives users the power to shoot high clarity still images and videos with diminished noise and with the distinct bokeh effect unique to DSLR cameras.
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2012
NEX-7
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DSC-RX100
The Cyber-shot® RX100 boasts a large, specially developed 1" CMOS image sensor (20.2 effective megapixels) and an enormous f/1.8 circular aperture. This pocket-friendly package houses technology that makes possible high-definition, high-sensitivity shooting as well as beautiful bokeh effects. The aluminum body, of an elegantly simple design, is made of high-quality metal materials that embody the focus on imbuing the camera with a comfortable touch and solid feel.
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2012
DSC-RX100
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DSC-RX1
The world's first 35 mm full-frame CMOS image sensor digital camera*, the Cyber-shot RX1®. This camera brings together into one revolutionary device all of Sony's image clarity, advanced functionality, miniaturization, and optics technologies, as well as its image sensors and other in-house produced devices, that it has developed over the years. In spite of its compact size, the camera boasts performance levels that rival those of pro-grade, high-end DSLR cameras.
* For compact digital still cameras (as of September 12, 2012; according to Sony research)
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2012
DSC-RX1
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SLT-A99V
This camera features Sony's revolutionary Translucent Mirror Technology™*, a system in which light is continuously directed - through a translucent mirror - from the lens to both the AF (autofocus) sensor and the CMOS image sensor, simultaneously. This innovation makes possible high-speed, high-precision focusing as well as high-speed continuous shooting. The AF possesses such advanced subject acquisition and tracking functionality that even if the subject strays beyond the borders of the sensor, the AF will continue to track it.
* "Translucent Mirror Technology" is a Sony-developed technology that utilizes an advanced translucent mirror and a high-resolution electronic viewfinder. This viewfinder allows the user to see the results of settings adjustments in real time.
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2012
SLT-A99V
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2013
α7（ILCE-7） α7R（ILCE-7R）
The α7 series, the world's first* single lens mirrorless cameras equipped with 35 mm full-frame image sensors. Boasts a faster and more accurate autofocus (AF) and greater image quality than ever due to the newly developed image processing engine, all packed into a body less than half the size and weight of a full-frame DSLR.
* For interchangeable lens non-reflex cameras with an autofocus feature (as of October 16, 2013; according to Sony research)
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2013
α7（ILCE-7） α7R（ILCE-7R）
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DSC-QX100
A "lens-style camera" that turns a smartphone*1 into a DSLR-like camera when mounted on the smartphone and linked to it over Wi-Fi. The user can then use the smartphone as a monitor to shoot still images and video*2.
*1:Compatible with iOS™ 4.3 - 6.1 and Android™ 2.3 - 4.2 devices; requires the installation of the latest version of PlayMemories Mobile™.
*2:Video shooting with this camera requires the use of a memory card.
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2013
DSC-QX100
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2015
α7S II (ILCE-7SM2)
Ultra-high sensitivity up to ISO 409,600* and in-camera 5-axis optical image stabilization for expanded shooting possibilities.
*Standard ISO range: 100-102400 for stills and movies. Expandable ISO range: 50-409600 for stills, 100-409600 for movies.
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2015
α7S II (ILCE-7SM2)
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2016
α99 II (ILCA-99M2)
Flagship A-mount camera with new Hybrid Phase Detection AF system.
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2016
α99 II (ILCA-99M2)
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2017
α9 (ILCE-9)
Groundbreaking blackout-free AF/AE continuous shooting at up to 20fps.
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2017
α9 (ILCE-9)
A full-frame mirrorless camera that continues to capture fast movement subjects with high-speed image processing system including the 35mm full-frame stacked CMOS image sensor Exmor RS™ with built-in memory.
Silent, vibration-free and blackout-free continuous shooting of up to 20 fps (AF/AE tracking) lead users to shoot even where total silence is required like sporting events or wildlife scenes . It is also possible to shoot with high-image quality while suppressing distortion even with electronic shutter.
This camera was acclaimed as a "game changer" in the sports photography industry, as it greatly revolutionizes the professional imaging market.
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RX10 IV (DSC-RX10M4)
Lightning Fast AF and 24 fps*1 Continuous Shooting with Versatile 24-600mm*2 F2.4-F4 Zoom Lens.
*1:With "Continuous shooting mode: Hi".
*2:35mm equivalent.
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2017
RX10 IV (DSC-RX10M4)
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2018
α7 III (ILCE-7M3)
A "basic" model of full-frame mirrorless camera with Sony's cutting-edge imaging technologies.
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2018
α7 III (ILCE-7M3)
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FE 400mm F2.8 GM OSS
(SEL400F28GM)
Large aperture super-telephoto prime lens with lightest in its class, outstanding AF performance, innovative optical design and exceptional image quality.
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2018
FE 400mm F2.8 GM OSS
(SEL400F28GM)
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2019
α6400 (ILCE-6400)
Mirrorless camera with fast AF acquisition of 0.02 seconds, advanced Real-time Tracking capabilities and a fully 180-degree tiltable LCD flip screen.
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2019
α6400 (ILCE-6400)
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RX0 II (DSC-RX0M2)
World's smallest and lightest*1 premium compact camera, building upon the waterproof/dustproof*2, shockproof*2 and stunning qualities of the RX series.
*1:Among fixed lens digital cameras with 1.0-type sensor and tiltable monitor. (As of March 2019, based on Sony research.)
*2:No guarantee is made regarding damage to, malfunction of, or waterproof/dustproof performance of this camera.
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2019
RX0 II (DSC-RX0M2)
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FE 600mm F4 GM OSS (SEL600F40GM)
Lightest* 600mm F4 lens in its class.
*Compared to 600mm F4 lenses for 35mm full-frame format cameras, as of June 2019, Sony survey.
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2019
FE 600mm F4 GM OSS
(SEL600F40GM)
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α7R IV (ILCE-7RM4)
Packed with world's first* full-frame 61.0 MP back-illuminated Exmor R™ CMOS image sensor. It delivers stunning image quality with high resolution and wide dynamic range.
*As of July 2019, based on Sony survey of digital cameras with a full-frame image sensor.
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2019
α7R IV (ILCE-7RM4)
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RX100 VII (DSC-RX100M7)
Compact camera with Alpha 9 level speed performance, large aperture high magnification zoom lens and pro-level movie functionality.
