Played a key role in coverage of the Los Angeles Olympic Games via contracts with newspaper companies. This model was an early adopter of revolutionary technology featuring a CCD and 2-inch floppy disk while also enabling the user to conveniently switch lenses.
The first consumer use Mavica. This model was marketed as an electronic still camera for the TV age. Incorporated auto-strobe, fast successive shooting, and timer functions, as well as TV screen display (with the attachment of an optional kit), among a host of other features. This device laid the foundation for the exciting innovation existing in today's digital cameras.
The first “Cyber-shot.” The lens and flash were capable of 180-degree rotation, and this model featured a 1.8-inch liquid crystal viewscreen in the back of the body.
The product that single-handedly boosted the popularity of the Mavica. This model enabled images to be saved on 3.5-inch floppy disks (conventional media for PCs at the time). Since images were already in JPEG format, there was no need for special software to make them PC compatible.
This camera broke with the tradition of internalized memory to become the first to support Memory Stick external memory.* True SLR with large optical viewfinder.
*Equipped with a PC Card slot. Recording on Memory Stick is possible using the provided adapter.
A model for uncompromising photographers, featuring a Carl Zeiss Vario-Sonnar 5x optical zoom lens on a rotating cylinder.
This “P series” model was created through a unique user-friendly approach, and was the first Memory Stick compatible model. Among other meanings, the letter “P” was meant to connote “Pocket” and “Play.”
This new series offered an increased effective pixel count of 5.1 million and featured a slim design with the thinnest portion measuring only 17.3mm. This camera also featured a larger 2.5-inch liquid crystal display for high visibility and readability.
The world's first of its kind*. This was the top-of-the-line model, boasting an effective pixel count of 8.1 million and featuring Sony's original four-color filter CCD. Combined, these features enabled exceptionally fine, smooth-textured photograph-like quality.
* World's first consumer-use CCD digital still camera (*as of November 2003 based on Sony research).
Offers both Super SteadyShot image stabilization and advanced light sensitivity, and features a new 2.5-inch ClearPhoto plus LCD screen.
The α (Alpha) digital SLR, with an innovative Alpha Mount lens mount system supporting multiple lenses.
Equipped with a large-aperture Carl Zeiss Vario-Tessar zoom lens, this camera offers a 10x optical zoom, enabling the user to use it in a greater variety of scenarios than ever before.
Digital single-lens reflex camera "α900." The first α to incorporate a 35mm full frame image sensor and 24.6-megapixel resolution. This α realizes a body weight of only 850g.
This model becomes first digital still camera to feature sweep 224-degree panorama technology. It is also the company's first Cyber-shot camera to use the G lens and Exmor CMOS sensor technology. This technology allows it to achieve speeds of 10 frames per second in continuous burst mode.
These model are the world's first digital still cameras with back-illuminated "Exmor R" CMOS sensor technology
World's first compact digital still cameras with Full HD (1080i AVCHD) video capability.
World's smallest and lightest interchangeable lens digital camera*.(*As of May 11, 2010)
Interchangeable lens digital camera “α55” featuring the world's first commercialization of translucent mirror technology to achieve cutting-edge auto focus speed for shooting still images and video.
Boasts the next evolution in Sony's flagship "Translucent Mirror Technology" for exceptionally fast, clear, and always-on Phase-Detect Auto Focus. Equipped with a 24.3 effective megapixel image sensor, this is the world's fastest-shooting* camera, capable of continuously shooting full resolution still photos at 12 frames per second.
* (In Continuous Advance Priority AE mode) For DSLR cameras for consumer use. As of August 24, 2011.
The NEX-7 mirrorless interchangeable lens camera features a 24.3 effective megapixel APS-C CMOS image sensor. Its 3-dial interface gives users the power to shoot high clarity still images and videos with diminished noise and with the distinct bokeh effect unique to DSLR cameras.
The world's lightest* compact digital still camera with 10x optical zoom, made possible by the newly developed Advanced Aspherical (AA) lens that preserves sharp depiction performance while allowing for a substantially slimmer lens structure.
* At approximately 124 g, including the "NP-BN" battery and "Memory Stick Duo" (as of February 28, 2012)
The Cyber-shot® RX100 boasts a large, specially developed 1" CMOS image sensor (20.2 effective megapixels) and an enormous f/1.8 circular aperture. This pocket-friendly package houses technology that makes possible high-definition, high-sensitivity shooting as well as beautiful bokeh effects. The aluminum body, of an elegantly simple design, is made of high-quality metal materials that embody the focus on imbuing the camera with a comfortable touch and solid feel.
The world's first 35 mm full-frame CMOS image sensor digital camera*, the Cyber-shot RX1®. This camera brings together into one revolutionary device all of Sony's image clarity, advanced functionality, miniaturization, and optics technologies, as well as its image sensors and other in-house produced devices, that it has developed over the years. In spite of its compact size, the camera boasts performance levels that rival those of pro-grade, high-end DSLR cameras.
* For compact digital still cameras (as of September 12, 2012; according to Sony research)
This camera features Sony's revolutionary Translucent Mirror Technology™*, a system in which light is continuously directed - through a translucent mirror - from the lens to both the AF (autofocus) sensor and the CMOS image sensor, simultaneously. This innovation makes possible high-speed, high-precision focusing as well as high-speed continuous shooting. The AF possesses such advanced subject acquisition and tracking functionality that even if the subject strays beyond the borders of the sensor, the AF will continue to track it.
* "Translucent Mirror Technology" is a Sony-developed technology that utilizes an advanced translucent mirror and a high-resolution electronic viewfinder. This viewfinder allows the user to see the results of settings adjustments in real time.
The α7 series, the world's first* single lens mirrorless cameras equipped with 35 mm full-frame image sensors. Boasts a faster and more accurate autofocus (AF) and greater image quality than ever due to the newly developed image processing engine, all packed into a body less than half the size and weight of a full-frame DSLR.
* For interchangeable lens non-reflex cameras with an autofocus feature (as of October 16, 2013; according to Sony research)
A "lens-style camera" that turns a smartphone*1 into a DSLR-like camera when mounted on the smartphone and linked to it over Wi-Fi. The user can then use the smartphone as a monitor to shoot still images and video*2.
*1 Compatible with iOS™ 4.3 - 6.1 and Android™ 2.3 - 4.2 devices; requires the installation of the latest version of PlayMemories Mobile™.
*2 Video shooting with this camera requires the use of a memory card.