In 1955, Albert D. Cohen (who happened to be in Japan on business) learned of the transistor radio advances being made by "Tokyo Tsushin Kogyo Ltd." As president of the Canadian import agency General Distributors Ltd. (predecessor to Gendis Inc.) which handled consumer electronics products, Cohen was very interested in this previously unknown Japanese company and immediately set up an appointment to personally visit the company's facilities. When he arrived, he was met by one of the founders of Tokyo Tsushin Kogyo Ltd. (the company would change its name to "Sony" in 1958), Akio Morita (then serving as Senior Managing Director).
Cohen was so impressed he signed an order to begin exporting the TR-55 (the company's first transistor radio) to sell in Canada. From then on, Cohen's company served as Sony's import agency for Canada.
More than five decades later (on June 17, 2011) Japan's Cabinet Office announced the recipients of official Japanese honors for spring 2011. Among these individuals, Albert Cohen, former president of Sony Canada, was honored with The Order of the Rising Sun, Gold Rays with Neck Ribbon. This honor was conferred to recognize Cohen for his contributions to the promotion of Japanese exports and overseas expansion of Japanese corporate interests as well as his contributions to the strengthening of Canada-Japan commercial relations.