Welcome to Xperia. Xperia is brought to you by Sony Corporation, which we refer to as “Sony”, “we”, “us” or “our” here.
We take your privacy seriously. Here we explain what, why and how we collect and use your personal data and how we protect it.
Sony Corporation is the data controller of your personal data. This means that we are responsible for deciding how and why your personal data is used.
Some of our applications or services require you to create an account. When creating your account(s), we may ask you to provide your name, date of birth, location, contact details, applicable device ID(s) relating to the devices you are using to access and receive particular applications and services, interests and account and marketing preferences and your current mobile network operator.
If you use any of our social network features, pages or plug-ins, or you use our products or services that allow interaction with social networks, we may receive personal data relating to such use. For instance:
We don’t collect any “sensitive” information about you except when we have your specific consent. By “sensitive”, we mean information like racial or ethnic origin; political opinions; religious/philosophical beliefs; trade union membership; genetic information; biometric information; health information; information about your sexual life or orientation; or information about offences or alleged offences.
Here are the reasons for which we use your information:
A. Keeping Xperia running
B. Improving Xperia
We work constantly to make our products and services better. We work to ensure quality, to develop identity management, and to strengthen network and information security. To make product improvements, provide software updates, manage bugs and crashes, Xperia obtains your permission to access the relevant data on your device. We are able to analyze software errors and hardware issues so that we can improve our products and services and give you the best possible Xperia experience.
The data we access is your device ID, device and application settings, errors and hardware activity. We use your IP address to determine your general location and use this to serve you information in your local language.
Such product improvement/development is only done on an aggregated basis, not on an individual user level, so specific users are not targeted.
We obtain your consent for product improvement through the Xperia Services app or the Setup wizard. If you go to [Settings > About phone > Detailed Diagnostics] you can manage your consent .
Please note that we automatically conduct some analysis of technical errors on your phone by accessing some of the log data on your phone.
C. Marketing and advertisement
We work with Sony offices in your local region to bring you the latest information, articles, offers and promotions about Xperia and Sony’s other products and services available to you in your area. As part of this, we may share your information with your local Sony office enable your local Sony office to send you notices and updates by email and use your information to send you push notifications to your device on behalf of your local Sony office. Push notifications are messages that pop up on your mobile device.
If you use Facebook or Google to sign in and create an account, Facebook or Google will share your email address with us. If you consent, your local Sony office will use your email address to send you tailored SONY news, offers and recommendations.
For more information regarding marketing and your choices, please refer to the “Marketing Communications and Profiling” section below.
D. Fraud prevention investigation and compliance
E. Other purposes
In general, Sony does not sell, rent or otherwise disclose data about you to third parties without your consent. However, there are exceptions:
We may disclose personal data about you including related product or service usage information and any customer preference information as provided by you from time to time to other Sony group companies where:
Where you download and/or use any Xperia applications and/or services that include third party advertisements (whether featured within the application or service itself or displayed to end users using a frame, wrapper, pop-up or any other form of advertising functionality), we may share personal data we collect about your usage of the applications and services with our advertising partners so that they can better target and/ or personalise advertisements displayed within any Xperia service or application used by you. Some of our third-party advertising partners act independently, and thus will handle shared data under the terms of their own privacy policies. When such sharing occurs, our applications and/or services will notify you when you first activate the application and/or service. Additionally, you can control personalised ads in your browser’s cookie settings and in your Android device via the Settings menu (Settings -> Google -> Ads)
We may also disclose information we collect:
To government bodies and law enforcement agencies to prevent fraud, to comply with the law and to meet a reasonable request from such bodies;
To a third party purchaser or seller, and its and our professional advisors, in connection with a corporate event such as a merger, business acquisition or insolvency situation.
We prepare anonymous, aggregate or de-identified information (including “generic” statistics) for a number of purposes as outlined above. As we consider that you cannot reasonably be identified from this information, we may share it with any third party (such as our partners, advertisers, industry bodies, the media and/or the general public) or with any other Sony group company.
Sony is part of the Sony group, which is a global organisation. For the purposes explained in this policy, your information may be transferred to Sony group companies (including service providers operating on their behalf) and other third parties in countries which do not have the same level of data protection laws as those in the country where you are located.
Please note that some of our servers are located in Japan and Europe. Japan has been recognised as a country that offers the same levels of protection as the EEA.
Please contact us if you want to receive further information regarding international data transfers.
Your local Sony office may send you emails and provide you with information, recommendations and targeted and/or personalized advertisements and marketing regarding Sony products, services and other offerings that may be of interest to you. Such advertising may be delivered to you directly or across websites that you visit. Your local Sony office can support you with your preferences for what marketing you receive from them. You can unsubscribe from emails at any time. Please refer to the below links for more information:
Your local Sony office may use the information collected about you for profiling purposes.
By “profiling”, we mean that your local Sony office personalizes the messages sent to you so that you can receive new product information, articles, offers and promotions that are tailored to your interests. You may notice this personalization and targeting when you use Sony products and services, when your local Sony office contacts you with marketing communications and when you visit Sony and third-party websites and services that show advertisements from Sony or our advertising partners (for example, you might see an advertisement for a product that you have recently viewed on one of our websites).
Please note that we may occasionally send you important information about Xperia products and services that you are using or have used (such as product safety announcements and service changes) or your accounts. These notices are not affected by your marketing communication preferences.
We take reasonable security measures (i.e. a number of steps) to protect your information from accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access, including where appropriate:
As general best practice on the Internet, it is recommended that individuals take great care with user accounts, and follow some basic rules:
If you believe your privacy has been breached, please contact us immediately.
If you reside in California, we are required to provide additional information to you about how we collect, use and disclose your information, and you may have additional rights with regard to how we use your information. We have included this California-specific information below.
Sources of CA Personal Information. Consistent with the sections above regarding the information that we collect, we may collect CA Personal Information from the following sources:
California Consumer Rights. Subject to certain exceptions, as a California consumer, you may have the following rights regarding your CA Personal Information:
Exercising Your Rights. If you are a California consumer and wish to exercise any of these rights, you may:
Verifying Requests. When submitting your request, you must include your first and last name, email address, and zip code or mailing address. You may be asked to provide additional proof of identification so that we can verify your identity, and we may require that you validate your request. In response to a Request to Know, we may also require a signed declaration under penalty of perjury that you are the consumer whose CA Personal Information is the subject of the request before providing specific pieces of Personal Information. If we are unable to verify that the individual submitting the request is the same individual about whom we have collected information (or someone authorized by that individual to act on their behalf), we will not be able to process the request.
We will not discriminate against you by offering you different pricing or products, or by providing you with a different level or quality of products, or in connection with promotions and other offerings, based upon you exercising your rights with respect to your CA Personal Information. Please note that you are limited by law in the number of requests you may submit per year.
Authorized Agents. If you are an agent making a request on a consumer’s behalf, you must provide appropriate documentation that includes your name, the name of the individual who is the subject of the request, and a clear description of the permission granted; alternatively, you may submit a valid, designated power of attorney as defined in the California Probate Code sections 4000-4465. The consumer’s identity, in addition to your own, will need to be verified in order for us to be able to fulfill your request. We may also ask the consumer to directly confirm with us that you were granted permission to submit the request. If we do not receive adequate proof that you are authorized to act on the consumer’s behalf, we may deny the request.
Additional Notice to California Residents:
If you are a California resident, under the California “Shine the Light” law, you have the right to receive: a) information identifying any third party company(ies) to whom Sony may have disclosed, within the past year, personal information pertaining to you and your family for that company's direct marketing purposes; and b) a description of the categories of personal information disclosed. To obtain such information, please email your request to Privacy@am.sony.com and include your name, email address, and a reference to “Your California Privacy Rights”. We are not responsible for requests that are not labelled or sent properly, or do not have complete information.
We will only retain your personal data in accordance with our internal retention policies or for as long as is reasonably necessary for the various purposes set out in “How Sony uses the information we collect” section above, as well as to otherwise comply with any applicable laws and regulations concerning the mandatory retention of certain types of personal data relating to our customers and/or any commercial transactions with them. Should any personal data held by us no longer be required by us for any of the purposes set out in “How Sony uses the information we collect” section above, we undertake to take reasonable steps to destroy or de-identify any personal data after a reasonable period of time has elapsed. If you are concerned that we have not complied with your legal rights or applicable privacy laws, you may contact us or your local data protection authority.
Some of our websites may contain links to other websites that are not operated by Sony, including websites operated by other Sony group companies.
While Sony tries to link only to sites that share Sony’s high standards and respect for privacy, we are not responsible for the content, security or privacy practices of those other websites. You should view the privacy and cookie policies displayed on those websites to find out how your personal data may be used.
Sony considers a child to be anyone under the age of 16. We do not knowingly seek or collect personal data from or about children without the consent of a parent or guardian.
If Sony becomes aware that personal data that has been submitted to us relates to a child without the consent of a parent or guardian, Sony will use reasonable efforts to:
Any parent or guardian with queries regarding our processing of personal data relating to their child should contact us
Sony Electronics Inc.
115 West Century Rd., Suite 250
Paramus, NJ 07652
Attn: Privacy Office
Sony of Canada Ltd.,
Attn: Privacy Officer, Law Department
2235 Shepard Avenue East, Suite 700 Toronto, ON M2J 5B5
Telephone, toll-free (within Canada): 1-888-494-7669