Product Design KV-1375

  • Product Design KV-1375

At a time when personal TVs had started dropping in price, this set enlarged Sony market share through its winning design. Nicknamed the "CITATION" after a type of jet, it was inspired by imaging a monitor one might find in a jet cockpit. It was also the heyday of woodgrain finishes, which made the CITATION's plastic-coated case (reassuringly solid from metal underneath) a bold, powerful design.