Xperia™ T/TX/V/J
Xperia™ T/TX/V/J
[ 2012.12.27 up ]

Tracing the future trajectory of smartphones

New enthusiasm for design is here in the Xperia™ T, TX, V, VC, and J series. They retain the familiar "arc form" of first-generation model, but why look back, when fashioning the next generation? Because that's what the designers continued to see on the horizon, as they simplified shapes and refined the interface. Sony's vision of future smartphones lies at the crossroads of tradition and innovation.

Suzuki
Suzuki
Sony Mobile Communications
Design Manager
Hibi
Hibi
Sony Mobile Communications
Senior Designer
Jensfelt
Jensfelt
Sony Mobile Communications
Senior Creative Designer
Waldner
Waldner
Sony Mobile Communications
Senior Design Manager
Kanada
Kanada
Sony Mobile Communications
Lead Designer
Ishida
Ishida
Sony Mobile Communications
Experience Planner
Imamura
Imamura
Sony Mobile Communications
Art Director
de Léon
de Léon
Sony Mobile Communications
Interaction Director

An arc that's comfortable by design

Suzuki

Suzuki:First-generation arc form of Xperia™ arc began with a theme explored in Xperia™ phones in 2010 and 2011, in a theme we called "Human Curvature." Physically, this theme is evident in how the human back curves, for example. We thought that by introducing ergonomic curvature in a device as intimate as a phone, we could make phones more comfortable as a constant companion.

Pursuing this concept, we sought a purer, more powerful expression, which led to arc form. The shape is derived from curvature at the base of the thumb. Imagine the arc formed when you draw a line freehand while keeping your elbow still. We wondered if this arc form would naturally follow the contours of the palm.

A prototype shaped this way felt comfortable in the hand and balanced when held with both hands, lengthwise. For an efficient internal layout, arranging the thicker antenna and camera parts on top and bottom helped us keep the middle slim. Once the external shape and internal parts matched our core concept of a phone that's comfortable, we had our first-generation arc form.

A shape melding two design concepts

Hibi

Suzuki:Why did we keep arc form in the next generation? Many people seemed to like this distinctive shape in first-generation phones. Besides this, it seemed to fit an Xperia™ design theme of ours this year-"Iconic Identity". This concept emerged from work on the clear "floating prism" in spring 2012 Xperia™ NXT series.

Hibi:Revisiting Xperia™ design for the NXT series, we faced the difficult question of how Sony phones could stand out in such a diverse product landscape. We decided that impact as a Sony product depended on a phone being describable in a single phrase. For the floating prism model, you could just say "the phone with a clear stripe," and anyone would know you're talking about an Xperia™ phone. Make that distinctive appearance unmistakable from any angle, and phones would have even greater impact. In this case, that's what an "Iconic Identity" meant to us.

Suzuki:We had always intended arc form to symbolize Xperia™. Just trace out an arc, and people would know what you're talking about. Now, we thought we could retain the comfortable arc of first-generation Xperia™ arc while simplifying it to find a new shape for Xperia™. Realizing this, we had a clearer vision of how the new arc design should be, representing both "Human Curvature" and an "Iconic Identity".

Xperia™ T/TX/V/J

Xperia™ NXT series

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