Feature Design PLAYSTATION®3
Feature Design PLAYSTATION®3
Teiyu Goto

Controller that embody Sony design

Goto: The name PlayStation® instantly recalls an easy-to-use controller with prominent grips. In 1994, when the original PlayStation® was first released, the only controllers around were flat gamepads. PlayStation® was the first system to offer a controller with grips, making it easier to hold and use. It was embraced by many users and its impact on the design of other controllers was significant. The shape of the controller has now become an icon, symbolizing home game consoles.

It's rare for the basic form of a design to remain basically the same over so many years, as it has with PlayStation®. I think it's a good example of how making fundamental innovation possible in design can lead to winning products.

With PLAYSTATION®3, our task was to take the controller to the next level while keeping these assets. The e most noticeable distinction is that it's wireless. We eliminated the cord by adding Bluetooth technology and making the battery smaller and lighter, so that the controller is no bigger or heavier, and is just as easy to use.

Feature Design PLAYSTATION®2

We added other detailed refinements as well. For example, we increased the stroke depth of the L2 and R2 buttons, which might serve as a trigger or accelerator, for games requiring precise control. The analog joysticks can now tilt farther, and slight or bold movement is captured perfectly on HD TV sets.

The back of the controller has also been updated. Previous controllers had large finger rests on the raised parts of the back surface, where the middle fingers fit exactly. In this model, we shrank and repositioned the rests to give users more freedom to hold the controller as desired. These revisions are quite subtle, but we think people will appreciate the improvements after playing games for a while.

What goes beyond PlayStation® The next PlayStation®

Goto: I mentioned that ever since we introduced PlayStation®, our goal has been to make it the best entertainment system available. As the man in charge of product design for each generation of the system, I have always sought designs that satisfy many users. When we launched the first PlayStation® in 1994, for example, we used a simple design, with only the circle of the CD-ROM drive lid and two round buttons on the boxy case. (At the time, discs were a new media for game systems.) For PlayStation®2, released in 2000, the design was guided by themes of space, the Earth, and life. We invited users to enjoy new forms of entertainment, including games and DVDs, coming to life from a case like slab of black slate. These are simple, distinctive forms that have demonstrated enduring appeal. I'm proud that they both contributed greatly to the growth of the PlayStation® platform.



Feature Design PLAYSTATION®3

PLAYSTATION®3 is a leap ahead in the quality of entertainment it offers—superior games, HD movies on Blu-ray discs, and more. To make users as aware of this advantage as possible just by looking at the case, we chose a glossy finish. I think it also enhances the gently curving surfaces. Because the controller is wireless, there are no cables constantly in the way. Slots for media, such as a Memory Stick are concealed behind a lid, because data can be loaded from built-in hard disk. As a result, the system looks neat and sleek.

We looked ahead into the future when deciding the specifications of PLAYSTATION®3. All kinds of wonderful entertainment are in store. The wireless controller is a departure from wired devices of the past, and owners can place the system in the living room? because it blends in well with other AV equipment. Connect PLAYSTATION®3 to a home theater system with a large screen and enjoy exploring this new world of entertainment yourself.

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