Kumano: Personally, I could readily imagine the ideal user perspective of freely switching between television and network entertainment at will. Still, our task was somehow to express the buoyancy of this unconstrained control in product design. Toward this end, we drew inspiration from the dual heritage of a hybrid device and sought a sense of neutrality. The gentle contours and light, neutral tones you see embody something new that's not exactly just a television or just a computer.
Structurally as well, the set is simple, with a glass surface fitted to the back casing. We paid close attention to how the set looks from behind, to give you more freedom in installation. Each vent, screw hole, and other detail on back was carefully designed. Together with the light, neutral color, this makes the set fit perfectly in any room.
We explored a new concept for the stand, which is formed by slender metal bars. You probably won't find any large-screen televisions made before this one that are supported by such slim bars. It makes the set seem to float, and at the same time, it complements interior design.
Ohno: For Sony Internet TV, we knew that instead of being just another accessory, the handheld keypad would be the launchpad of the user experience. Mention the Internet, and most people imagine using a keyboard for interaction. But there's something a little unsettling about a computer keyboard sitting in your living room, and the fact that you can't use it while relaxing in any position is a critical flaw of most keyboards.
The moment you pick up a keypad controller, it should be clear how to use it. That was our premise as we began considering the optimal shape. We found some design clues in VAIO and PlayStation products, as well as mobile phones. However, true ease-of-use can't be proven until we pick up a model and try it firsthand, so we made prototype after prototype, looking for the best shape.
In design, we matched the concepts and color of the set itself. The remote conveys a sense of lightness, and various functions are neatly organized to make operation more intuitive. For a shape that's easier to hold and nicely balanced, we adopted a special layout, with battery compartments distributed on the left and right sides.
Kanno: We insisted on user convenience, knowing that everything people enjoy on the set starts right here. It proved quite a feat on such a compact body to maintain usability while including a full QWERTY keyboard. Our priority in choosing this layout was to let you do exactly what you want to do immediately, for direct control over the set.