Akita: The colors and textures you see on the DSC-TX1 enhance the beautiful curves of the camera body. That's why the body is matte and the lens cover has a satin finish, for example. The surfaces gleam like jewelry and were designed with parties and glamorous events in mind. As color options, the ever-popular pink and silver were our first choices. Black would be another popular color, but we chose titanium gray because it accentuates subtle shading in the curves.
The gold proved very difficult to achieve. It was proposed, instead of brown (a favorite in the T77), as a more luxurious color. It's the only color option with a semi-mirrored lens cover, but it took many attempts to get the color we had imagined. To create the mirror finish, we polish the aluminum base material until it becomes reflective and then dye it. Slightly too much or too little dye on this gleaming surface, and it no longer seems metallic, or the color becomes dull. We sought the clarity of jewelry, in a subdued, chic gold. It was quite a feat, making it more brilliant but less bright. After many unsuccessful attempts, it was just as we started considering other finishes when we finally achieved the desired color. I think our hard work was worth it. The elegance is immediately clear.
Achieving the blue was no easy matter, either. We took a chance this time and chose a luxurious violet blue. Depending on the light, though, it takes on various tinges. A sample that looked deep blue sitting on my desk might look reddish violet in a conference room, so we had to check the color carefully and adjust it as needed. Actually, this phenomenon is interesting, and owners can look forward to the subtle changes in appearance.
Katsuraku: To go with your camera, take a look at the new leather cover (LCJ-THE) and hard carrying case (LCH-TW1).
The leather cover was developed especially for "Cyber-shot" cameras. In the cover, you'll find a reflection of textures and other qualities in the cameras. Molded genuine leather makes a fitting material for the upscale DSC-TX1. In the carrying case, we tried a new approach. An outer layer represents metallic colors and an inner layer, nonmetallic ones. The effect is luxurious. Of course, you'll also find a few touches for better usability. There's no need to put the cover away each time you shoot with a tripod. While the camera's still fastened to the case, just attach the case to the tripod. And when you're preparing to take a shot, you can use the cover as a camera grip. The logo badges match the colors and finishes of the DSC-TX1 top cover. Slide this off the cover, and you'll see it's actually a stylus you can use to operate the camera.
The role of the hard carrying case was originally proposed by those of us in design, before it became a product. No cases so far had been designed with camera protection as the first priority. It's made of polycarbonate, as used in suitcases. Behind the unassuming exterior, it's quite strong-able to withstand 100 kg or a drop of 1.5 m. Inside, the camera is firmly held by cushions. In fact, this structure makes the case compatible with models of other sizes. Preventing cameras from being jostled in transit and absorbing impact are just a couple benefits. Because we wanted to prevent accidents when opening or closing the case with a camera inside, you'll find that the case opens fully after a click. This way, the camera is less likely to drop out if you're opening the case with one hand.
Slip your camera into the leather cover for everyday use, or toss the carrying case into your luggage before a vacation or business trip. Either way, you'll appreciate the many extra touches. Your new camera-and-case combo is your ticket to enjoying "Cyber-shot" photography. See for yourself.