Feature Design Blu-ray Disc Player
[ 2007.2.7 up ]

Minimalist design, concentrated function and beauty

The BDP-S1 Blu-ray Disc player announces to the world that the era of the Blu-ray Disc has truly begun. Although the size of the unit is orthodox, its innovation and style are anything but. This model is a perfect example of the minimalist design concepts that are so important at Sony.

Kiyoshi Ota
Kiyoshi Ota
Sony Corporation
Creative Center
Art Director
Mitsuhiro Nakamura
Mitsuhiro Nakamura
Sony Corporation
Creative Center
Creative Producer

A blue dawn

Ota: I was in charge of design for both the current model and the BDZ-S77, which was released in 2003 as the world's first Blu-ray Disc recorder. As soon as I began working on the BDP-S1, I vividly remembered the impact and emotional power that high-definition images had on me the first time I saw them. These strong feelings inspired me to try to express in the design of the unit the high resolution, depth of clarity and realism that are found in HD images. There were many challenges involved in realizing this vision.

Feature Design Blu-ray Disc Player

One of these was using blue vapor deposition on glass. This blue color symbolizes the innovation and potential of the Blu-ray Disc as a new medium, and possesses a unique identity. I wanted a deep, high-class color that expressed clarity. But acrylic and blue metallic paint, which are often used for blue coloration, did not have sufficient power. I searched for a finishing process that would create a color that was always functional in its environment, regardless of the equipment layout. My solution was vapor deposition.

An example of a color that is always functional in its environment is one that changes character in tandem with the ambient lighting. Vapor deposition technology is used for optical devices such as eyeglasses and cameras. Its defining feature is that the color is not worked on to the material itself; rather, a transparent surface coating is used to control the colors that are reflected by light. As a result, in a bright living room the vivid blue accentuates the interior design, while in a dark room such as a home theater, it is a subtle and unobtrusive blue. This kind of nuanced color that adapts to its environment is exactly what we were looking for. And another advantage is that the remote control signal can pass through the material no matter how strong the reflection.

Nakamura: My role is to oversee the design of home products such as video decks, and I have seen many audio-visual devices over the years. But never before have I seen such a beautiful and functional blue color. In addition to the wonderful effects of vapor deposition, the use of glass as a base achieves a finish that is far clearer and smoother than acrylic. Adjusting the color tone was difficult, but after dozens of trials we finally came close to the vision of the designers. With a minimalist case, we struck a good color balance between traditional and orthodox black and silver, and the blue that symbolizes the new medium.

Feature Design Blu-ray Disc Player

It was not at all easy to perform vapor deposition for such large parts, but all our efforts paid off in the end.In the latest 007 movie, Casino Royale, there is one scene where James Bond sneaks into the security guard's room to take a look at the security camera archive. There, in the middle of the dark room, a Blu-ray Disc deck can be seen, radiating its mysterious light! I am sure that this was spotted by many moviegoers.

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