As an official FIFA partner, Sony Group is engaged in a series of football-related initiatives targeting the 2010 FIFA World Cup™, focusing on 3D viewing, networking and CSR programs.
Delivering the sensation and excitement of the world's most popular sporting event to as many people as possible around the world...
Sony and FIFA have signed an agreement to produce the FIFA World Cup™ in 3D for the very first time.
By combining the excitement of the FIFA World Cup™ with Sony's technology and products, viewers will be provided with an opportunity to experience a realistic sensation "just as if they are spectators at the stadium".
FevaCasters
Young journalists from around the world will transmit reports from South Africa on FIFA-related activities and events, including the World Cup.
FevaArena
On December 4, 2009, Sony launched FevaArena, a football stadium within "PlayStation® Home". Following Japan, FevaArena is scheduled to be extended to many other countries, with the aim of connecting the world through the online virtual community so that everyone can share the excitement of football and everything that goes on around it.
Sony Ericsson
Targeting the 2010 FIFA World Cup™, Sony will be providing various football-related experience opportunities utilizing its unique mobile applications. One of them, scheduled to be launched soon, is a unique social networking initiative called "Sony Ericsson Twitter Cup".
(Details will be announced by Sony Ericsson at a later date.)
Including South Africa, the host country for the 2010 FIFA World Cup™, many African countries are in need of development aid and assistance for Achievement of the Millennium Development Goals. Sony will address such needs under the themes of Technology, Participation of (Sony's) Employees, and Partnership, and implement various social action programs in Africa.
The FIFA World Cup™ is an international football competition held every four years, in which the 32 men's national teams that have qualified to participate, including the host country's team, contend to win the FIFA World Cup Trophy.
On the evening of December 4, Sony held a media event at the Cape Town International Convention Centre (CTICC), which was also the venue for the 2010 FIFA World Cup South Africa™ Final Draw held the following day. The media representatives and various guests from around the world who took part in the media event were among the first people in the world to experience "viewing football in 3D".
During the press conference, highlight scenes from the FIFA Confederations Cup 2009™ and the recently held FIFA U-20 World Cup Egypt™ were screened in 3D on an impressive 280-inch screen.
Sony's 3D experience booth was installed near the venue for the Final Draw.
Powerful outdoor advertisements featuring 3D images were placed at Cape Town Airport and along the freeway.