Following the opening event at Sony´s 3D Experience Pavilion at Nelson Mandela Square in Johannesburg on June 8, a "Japan & Cameroon Day" event was held on June 13 (Sunday), the day before the Japan vs. Cameroon match.
Former Cameroon National Team player Patrick Mboma and former Japan National Team player Tsuyoshi Kitazawa presented a talk show. They both spoke passionately about the Japan vs. Cameroon match scheduled for June 14.
During the interval, 3D footage was shown of the Argentina vs. Nigeria match held on the previous day.
The runner-up Miss Universe Japan and Miss Universe Cameroon were also in attendance to offer words of encouragement to the two teams.
At the end of the event, a 3D promo film of MISIA was unveiled. MISIA is a Sony Music Entertainment artist and her recent song "MAWARE MAWARE" was selected to be included in the official 2010 FIFA World Cup™ album "Listen Up! ". She is the only artist in the whole Asian region to be a part of the album.
Following the showing, MISIA herself appeared on stage and brought the event to a climax of excitement with a live performance of "MAWARE MAWARE", joining the Cameroonian supporters and the Japanese supporters who traveled all the way from Japan as one!
Sony opened its 3D Experience Pavilion at Nelson Mandela Square in Johannesburg, South Africa, on June 9 (local time).
The Pavilion consists of a theater with a 280-inch 3D LED screen and 240 seats. During the World Cup, it will be adding to the excitement of the event by showing a trailer of the 25 matches of the World Cup selected to be shot in 3D, as well as other Sony Group 3D contents, including music promos, films and games.
The opening event for the media was held on June 8 (local time), one day before the official opening. During the event, a 3D music video of “Waka Waka (This Time for Africa)”, the official song of the 2010 FIFA World Cup South Africa™ was given its world debut showing. The song is sung by Shakira, a Sony Music Entertainment (SME) artist, with the South African band Freshlyground.
