Movie theaters are now entering a revolutionary new age, where films are screened by digital projectors instead of conventional film projectors. This digitalization of movie projectors can further open possibilities for new entertainment applications. In particular, 3D projection is one of the best applications that can benefit most from digital technology.
With the beauty of even more lifelike images, the dynamics of movie theater sound systems, and the strong visual experience of 3D technology, Sony’s 4K digital cinema projector continues to expand the potential of movie entertainment.
Unlike other digital cinema projectors that adopt 2K microdisplays, Sony’s projector employs a self-manufactured 4K SXRD* device. The difference in resolution is clear.
Conventional 2K projectors alternate between images for the left and right eyes like a flip-book animation. On the other hand, the 4K SXRD projector uses two lenses to show independent images for both the left and right eyes simultaneously, creating smooth and natural 3D images. In combination with the wide-screen and breathtaking sound-effects capabilities of movie theaters, Sony’s unique projection technology creates a 3D experience that cannot be enjoyed at home.
*The SXRD (Silicon X-tal Reflective Display) is a high-resolution liquid-crystal microdisplay exclusively designed by Sony.
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A major change in content creation emerges as a result of the digitalization of movie projection in theaters. Drama, sports, concerts and other attractive content that could not ever be enjoyed with conventional film projectors will become conveniently available at nearby local movie theaters.
Based on expertise in a variety of content creation such as TV programs and music, Sony offers wonderful and exciting visual experiences to moviegoers.
