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Perpetually evolving smartphones.
The future as imagined by Sony Mobile.

Sony Mobile Communications

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Each new technological advance frees people from the limitations of older technology, making them happier and enriching their lives. We talked to Hirohito Kondo, Senior Product Planning Manager, about the unknown challenges of the future and the challenge of finding "answers" which no one yet has.

Making people look up from their hands.
The challenge of changing the smartphone universe.

Representing the smart phone universe with something that is not a smart phone. With this goal in mind, Sony Mobile Communications is currently developing the next generation of smartphones and many prototypes, including some wearable ones, which have already been announced.

"Mankind has got himself a convenient little tool called smartphone. I just want to let people know that they don't have to touch it with their hands in order to use it", says Mr. Kondo.

"Even while looking at a beautiful sunset, or hanging out with our friends, we'll often turn our gaze down to our smartphone screen and get sucked in there. We want to free people from this limitation, get them to look up and to admire the real world surrounding them, get them to look ahead while they're walking. This is the overarching concept of the "Look Up" project."

Hirohito Kondo

Hirohito Kondo

Sony's products, born from creative minds

Mr. Kondo believes that Sony represents the perfect ground from which innovation can bloom.
"To me, Sony is the place where creative people come together. Product planners, designers, engineers... all the people involved in the creative process build high-quality products in the course of repeated meetings and discussions. We all have to join forces and collaborate for a new Sony product to be born. And when it does, it will make a lot of people happy, and this affects me deeply."

How will smartphones change in the future?
A question to which nobody has yet the answer

"In a way, each new technological advance frees people from technology itself, making them happier. How will people live in the future? How will smartphones look? How will we use them? Right now, nobody can envision the answer to these questions, but we all know that our lives will be enriched. That's how I see the future of smartphones."

"At this point in time, no one has the answer yet. My challenge is to keep searching for it and in order for Sony to keep being Sony, I must also continue to be a creative member of our team."

Overview

  • Making people look up from their hands.
    The challenge of changing the smartphone universe.
  • Sony's products, born from creative minds
  • How will smartphones change in the future?
    A question to which nobody has yet the answer

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