Sony developed its BrightEra transmissive LCD panel by creating a high-temperature polysilicon TFT LCD device based on its existing SXRD inorganic alignment film technology and new liquid crystal materials, and by optimizing this device to provide increased brightness. With its enhanced brightness and superb clarity, BrightEra signals a new era in projector technology.

http://www.sony.net/Products/SC-HP/brighterawld/index.html