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| For Suppliers |
| Partnership |
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Today's business environment is constantly changing. To succeed in this shifting environment, Sony needs to build strong links with suppliers.
It is important that Sony and its suppliers share policies, strategies and technology. By working together, Sony and its suppliers can achieve higher goals and generate greater value for the future than would be possible alone. Collaboration between Sony and its suppliers should ultimately be aimed at earning customer approval. This goal must form the common base of Sony's procurement activities and its suppliers' sales activities. Sony calls suppliers capable of maintaining this kind of collaborative relationship "partners."
One of Sony's key goals is to give its worldwide customers satisfaction through its products. Sony must therefore constantly strive to develop products that are ever more innovative and captivating. The creation of these kinds of products relies to a great extent on the parts and materials used in them to realize its functions and performance.
Sony believes that cooperation as true partners is critical to supplying products that achieve high levels of customer satisfaction. Sony and its suppliers work together in a wide range of areas - by combining technological skills that complement each other, building powerful supply chains, preserving and enhancing the quality of parts, strictly complying with relevant laws and regulations and contributing to society as a whole. |
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