Stories: Interviews

Future Lab Program

Sharing new value and
forging a new future with users

Future Lab Program aims to co-create new lifestyles and user value with users for the future. To learn more about the communication design that got the Future Lab Program moving in the right direction, we talked with project members from the Solution Development Department and a member of the design team.

September 01, 2016
News × Design - News Suite

News × Design

Sony brings business divisions and
design teams together to create new value.
- News Suite

Sony’s "News Suite," an innovative take on helping users stay informed. We sat down with the project leader from the business division and two user interface designers to learn more about how design played a role in creating the app and what the future holds for app development.

July 20, 2016
Bank × Design

Bank × Design

How the "story" fuels business
- Sony Bank WALLET

When Sony Bank started developing the revolutionary new WALLET service, the design was a major focal point. Tōru Ishii, General Manager of the Web Planning Division at Sony Bank, recently sat down with two Sony designers to look back on how the design story and the customer experience came together.

April 07, 2016
SST Type Project

SST Type Project

Designing an Authentic Typeface

Developing a typeface ready for 93 languages is no small feat. Go behind the scenes with the Sony designer who envisioned it and the type director Akira Kobayashi, as they recount their thinking and the significance of the project.

December 11, 2013