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Sony Design: MAKING MODERN –The Challenge to Create an Archetype–
Exhibition Report and Overview

Sony Design:
MAKING MODERN
–The Challenge to
Create an Archetype–

Sony Design: MAKING MODERN –The Challenge to Create an Archetype–, an event to commemorate the publication of Sony Design: MAKING MODERN,
took place from April 29 to June 14, 2015 at the Sony Building in Ginza, Tokyo.
Around 30 products from the 70s to today were placed on display. Historic products such as the original WALKMAN®,
which gave birth to today's "listen on the go" lifestyle,” and the Profeel, which created a new concept in TVs, are nostalgic, yet fresh even today.
PlayStation® and other more recent products were also put on display,
giving insights into the evolution and maturation of Sony Design to many visitors from varied demographics during this 47-day event.

Sony Design: MAKING MODERN –The Challenge to Create an Archetype–
Sony Design: MAKING MODERN –The Challenge to Create an Archetype–
Sony Design: MAKING MODERN –The Challenge to Create an Archetype–
Sony Design: MAKING MODERN –The Challenge to Create an Archetype–
Sony Design: MAKING MODERN –The Challenge to Create an Archetype–
Sony Design: MAKING MODERN –The Challenge to Create an Archetype–
Sony Design: MAKING MODERN –The Challenge to Create an Archetype–
Sony Design: MAKING MODERN –The Challenge to Create an Archetype–
Sony Design: MAKING MODERN –The Challenge to Create an Archetype–

Event overview

Period: April 29 (Wednesday) – June 14 (Sunday), 2015
Location: OPUS, 8F Sony Building, Ginza
Organizer: Sony Corporation

* This event has ended. Thank you to the many people who attended.

The next page contains information about the talk held on April 28.

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