Since the start of its operations, Sony has given top priority to providing customer-oriented, high-quality products and services as an operating foundation. This philosophy is set forth in the Founding Prospectus drafted in 1946 by Sony's co-founder, Masaru Ibuka.
The Sony Group Code of Conduct, established in May 2003, compels Sony to continuously seek technologies that enable it to comply with or exceed legally mandated standards in all standards of its business activities to ensure the safety of its products and services.
To reflect changes in its operating environment, in April 2012 Sony revamped the Sony Pledge of Quality, which lays out its basic policy on product and customer service quality in the Electronics business. This move was aimed at reinforcing awareness of Sony's commitment to ensuring that the quality of its products and customer services exceeds the expectations of its customers around the world.