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Letter to Stakeholders

Continuously enhancing corporate value while helping to shape a better, more sustainable society

(Updated on August 12, 2014)
Sony's corporate social responsibility (CSR) activities reflect our ongoing commitment to innovation and sound business practices and to creating products, services and content that excite and inspire audiences worldwide.

While society's expectations of Sony are constantly evolving in line with the diversification of markets and customer lifestyles; advances in technology, products and services; and the changing concerns of the Company's stakeholders, we strive to remain abreast of such changes and continue to undertake bold measures and initiatives in the seven key areas of our CSR agenda-corporate governance, compliance, human resources, responsible sourcing, quality and services, environment and community-all with the dual goals of enhancing corporate value and strengthening the communities in which we operate over the years, thereby helping to shape a better and more sustainable society.

Overall Operating Environment

Naturally, our CSR program is conducted in the context of our overall operating environment. In fiscal year 2013, the Sony Group reported consolidated sales and operating revenue of 7,767.3 billion yen, an increase of 14.3% from fiscal year 2012, and operating income of 26.5 billion yen, a decrease of 200.0 billion yen from the previous fiscal year. Given these results, our efforts are focused on profitability and sustainable business growth. Toward that end, in fiscal year 2014, we plan to:
  1. Complete the structural reform of our electronics business;
  2. Undertake key initiatives to strengthen our core businesses of Game and Network Services, Mobile, Imaging, Entertainment and Financial Services; and
  3. Advance technology development and pursue measures for new business creation to deliver further growth from fiscal year 2015
    ( For more information )
Strengthening our financial foundation will enable us to continue to meet both the business and societal expectations of our stakeholders.

CSR Highlights

Taking into consideration our overall operating environment in fiscal year 2013, we continued to promote initiatives in each of the seven key areas of our CSR agenda, bearing in mind their relevance to Sony's businesses and the concerns of our stakeholders. In the area of responsible sourcing, we launched a new initiative to enhance transparency across the entire Sony Group supply chain and disclose information regarding the use of four key minerals in that supply chain. We also undertook sustainable grass-roots community initiatives around our sponsorship of the 2014 FIFA World Cup, including a soccer-themed social contribution program for children in Latin America, Africa and Asia. Let me share some details regarding both of those initiatives with you.

Investigating and Disclosing Information on the Use of Conflict Minerals in Sony Group's Supply Chain

As part of our ongoing commitment to responsible sourcing, and to comply with the Dodd-Frank Wall Street Reform and Consumer Protection Act transparency and disclosure requirements, we determined the use and source of four key minerals in our products-tin, tantalum, tungsten or gold-to help ensure that our products do not contain those minerals from sources that benefit armed rebel groups in the DRC or the adjoining region, while at the same time making sure that we are still able to source responsibly from that region, and we submitted a report of our findings to the U.S. Securities and Exchange Commission (SEC). We also supported and participated in a range of multi-industry, nongovernmental organizations (NGOs) and public-private programs addressing this issue. -In addition to continuing to pursue these and other initiatives, we promote active, on-going dialogue with NGOs, industry groups and other external stakeholders as part of our overall effort to achieve a conflict-free supply chain.


Dream Goal 2014: A Soccer-Themed CSR Program for Children Around the World

As an official FIFA partner, Sony launched "Dream Goal 2014," a special CSR program conducted in conjunction with the 2014 FIFA World Cup Brazil™. This program, made possible through collaboration across the Sony Group in partnership with participating NGOs worldwide, showcases a wide range of online and offline initiatives that are expected to benefit approximately 30,000 children in Latin America, Africa and Asia, including:

•Street Football Stadium Project: In partnership with streetfootballworld gGmbH, Sony is providing 25 easy-to-build, portable, pop-up football stadiums to children in eight countries in Latin America. As part of this project, workshops will be conducted, using these stadiums and the game of soccer, with a focus on developing and promoting leadership skills and gender equality, among other things, for approximately one year following the conclusion of the 2014 FIFA World Cup™.


•Football for Hope Siyakhona Media Skills Program: Led by FIFA and Sony, this program provides media skills training workshops to young community leaders using media equipment, such as digital cameras, provided by Sony. These efforts will continue through April 2015, spanning 11 countries in Latin America, Africa and other regions.


Through these and other initiatives, we look forward to continuing our investment in the communities we serve and to fulfilling our responsibilities as a global corporate citizen. By driving innovation and implementing sound, ethical business practices with the goal of enhancing corporate value, and by continuing to foster a corporate culture that values CSR, we aim to meet the expectations of our stakeholders in contributing to a better, more sustainable society for all.

  • Kazuo Hirai

Kazuo Hirai
President and CEO
Representative Corporate Executive Officer
Sony Corporation





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