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True to its DNA, Sony continues to address the challenge of realizing new potential through creative technologies, products and services and a spirit of innovation that focuses on contributing to society. This challenge is undertaken in partnership with a diverse array of stakeholders.

Technology

Sony harnesses new technologies to contribute to the realization of sustainable lifestyles and address key issues of importance to society.

solution

In addition to taking steps to lower greenhouse gas emissions from its operations, Sony is developing energy-saving products and IT technologies that help reduce CO2 emissions from Sony products during use by customers.

Marketing

Sony offers programs that enable consumers to make their own contribution toward solving environmental problems.

Design

Sony pursues a variety of design-based initiatives that help solve problems faced by society and take user diversity into consideration.




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