In fiscal year 2011, Sony launched the Green Star Program, an in-house system for assessing the environmental performance of Sony Group sites worldwide. Under the program-one of several initiatives designed to ensure achievement of the ultimate goal of Sony's "Road to Zero" global environmental plan-each site's activities are evaluated comprehensively through quantitative and qualitative assessments from four key perspectives: climate change, resource conservation, chemical substance management and biodiversity conservation.
Sony has developed numerical assessment criteria and countermeasures to measure progress toward achieving the Sony Group's Green Management 2015 mid-term environment targets, while managing attainment levels and promoting activities for reducing environmental impacts. Level of attainment is evaluated with four stars. All sites are thus striving to earn a four-star rating by 2015.
Thanks to the implementation of the Green Star Program at sites worldwide, progress was made in fiscal year 2014 toward the formulation of plans for measures that had not yet been implemented in fiscal year 2013. All sites are thus now pursuing a range of initiatives with the aim of earning a four-star rating by 2015. In particular, measures being taken to address climate change are progressing favorably, underscoring the effectiveness of efforts to deploy best practices across the global Sony Group. (For details on such measures, see Promoting Efficient Energy Use.
) Moving forward, Sony Group sites worldwide will continue to work as one to further enhance measures to reduce energy consumption. Having recognized room for improvement in efforts to address issues related to water and waste, sites will conduct detailed analysis on those water- and waste-related measures, taking consideration on characteristics such as local infrastructure of each region, as a prelude to developing and implementing more effective measures. Looking ahead, Sony will continue to maximize the Green Star Program as a common tool to help reduce the environmental impact by overall activities in Sony Group.