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Introduction of Green Star Program

(Updated on August 24, 2012)

In fiscal year 2011, Sony launched the Green Star Program, developed in-house to assess the environmental performance of Sony Group manufacturing and nonmanufacturing sites worldwide. Under the program-one of several initiatives designed to ensure achievement of the ultimate goal of Sony's "Road to Zero" global environmental plan-each site's activities are evaluated comprehensively through quantitative and qualitative assessments from four key perspectives: climate change, resource conservation, chemical substance management and the biodiversity conservation.

Sony has developed numerical assessment criteria and countermeasures to measure progress toward achieving the Sony Group's Green Management 2015 mid-term environment targets, while managing attainment levels and promoting activities for reducing environmental impacts. Level of attainment is evaluated with four stars. All sites are thus striving to earn a four-star rating by 2015.
Sites around worldwide got off to a good start in the drive to earn four stars by 2015, obtaining an average rating of two stars in fiscal year 2011, the first year of the Green Star Program. The introduction of the program has helped sites to identify the strengths and weaknesses of their current efforts and formulate appropriate measures to facilitate improvement. A close look at the results of assessment in fiscal year 2011 indicates that measures being taken to address the issue of climate change are for the most part progressing favorably, underscoring the effectiveness of efforts to share information on particularly successful initiatives across the global Sony Group. (For details on such measures, see Promoting Efficient Energy Use.)

Sony Group sites worldwide will continue to work as one to further enhance measures to reduce energy consumption. Having recognized room for improvement in efforts to address issues related to water and waste, sites will conduct detailed analysis on those water- and waste-related measures, taking consideration on characteristics such as local infrastructure of each region, as a prelude to developing and implementing more effective measures. Looking ahead, Sony will continue to maximize the Green Star Program as a common tool to help reduce the environmental impact by overall activities in Sony Group.
Example of qualitative assessment criteria
Climate change Hard aspect Monitor energy use with appropriate monitoring system, introducing highly efficient systems and equipment
Soft aspect Monitor energy use and raise employee awareness
Resources Waste Reduction of generated waste, promote resource recovery and recycling, and ensure proper processing by waste companies
Water Monitor water use, raise conservation awareness and take steps to conserve water
Chemical substances Monitor handling amount, amount released and transferred, and replace with alternative substances
Biodiversity Promote sustainable use of ecosystem services, and conduct land use management and greening activities Click here for more details on the Evaluation of Biodiversity at Sony Group Sites through the Green Star Program.



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