Sony promotes a broad range of energy-saving efforts at its sites around the world. In addition to increasing the energy efficiency of buildings and equipment, in recent years Sony has actively promoted the Eco Challenge Project, a program for reducing energy consumption that centers on manufacturing site employees. This project focuses on the formulation and implementation of energy-saving solutions for manufacturing sites, which consume more electricity than any other part of Sony's manufacturing operations. Employees set ambitious project targets and take steps to shed light on energy consumed in different manufacturing processes. This enables employees to identify unnecessary uses of energy in such processes, as well as to develop and test solutions and, having confirmed the effectiveness thereof, to effect ongoing improvements. Particularly outstanding solutions are subsequently expanded to other sites.
The Eco Challenge Project was launched in 2009 at Sony Corporation's Sendai Technology Center and Sony Storage Media and Devices Corporation's Tagajo site, which led to both sites undertaking a number of distinctive initiatives. After their effectiveness was demonstrated, these initiatives were then widely adopted by other sites such as production plants in Japan, Malaysia, Singapore, Australia, Thailand, India, and China as well as offices and logistics operations in the Pan-Asia region.
As the project expanded in scope, Sony EMCS (Malaysia) Sdn. Bhd. KL Tec initiated its Sustainable Energy Management Program. In recognition of the program, the company was selected as 2nd runner up in the 2014 ASEAN Energy Awards in the Large Industry category under Energy Management in Building and Industry. In 2015, the factory once again won the ASEAN Energy Award for Energy Management in Buildings and Industries - Industry Special Submission (Process Improvement) Category.