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    Examples of Eco-Conscious Sony Products

    (Updated on August 24, 2012)

    Sony is incorporating efforts to conserve energy and resources and to reduce controlled chemical substances into the product development process.

    BRAVIA™ LCD Television
    HX850/750 Series
    Light intensity of LED backlight is precisely controlled according to the scene broadcasted to eliminate excess light emissions. The result is a superb picture and contrast with minimal energy consumption.


    BRAVIA™ LCD Television
    KDL-EX52H Series
    "SoRPlas", a highly flame-retardant recycled plastic with a recycled materials rate in excess of 99% , has been employed for the bezel.



    BDZ-AT970T Blu-ray Disc™/DVD Recorder (Sold in Japan only)
    A thorough review of software enabled shortening of start-up time and reduction of power consumption at the same time.


    Personal Computer VAIO® Z Series
    Standby power consumption is reduced by half (compared to the previous model) by careful selection and power reduction of hardware that operates during standby.



    Smartphone Xperia™ Mini
    In recognition of its outstanding achievements in terms of reduced energy consumption and advanced chemical substance management, in 2011 the Xperia™ Mini received the 2011-2012 EISA* Green Smart Phone award.
    *
    European Imaging and Sound Association (EISA)


    α NEX-F3 Digital Camera
    Employing "SoRPlas", Sony's proprietary and highly flame-retardant recycled plastic with a recycled materials rate in excess of 99% , this camera has also improved its stamina by approximately 18% compared to the previous model by improving power efficiency of its sensor. This camera can take appxox.470 images. (The previous model NEX-C3 can take approx.400 images.)



    DSC-HX30V Cyber-shot™ Compact Digital Camera
    Thanks to Sony's newly developed advanced aspherical (AA) lens and other features, this camera realizes a 20x optical zoom range in a compact body only 27.4 mm*1 thick. This model not only employs SoRPlas -- Sony's proprietary recycled plastic, made with 99% recycled materials -- but also is approximately 60% smaller than its predecessor*2, significantly contributing to Sony's efforts to reduce resource consumption.
    *1
    At the thinnest point
    *2
    DSC-HX1


    Digital HD Video Camera Recorder HDR-TD20V
    This model employed "SoRPlas", Sony's proprietary and highly flame-retardant recycled plastic with a recycled materials rate in excess of 99%, first ever as a mobile product.



    XBA-NC85D Noise Canceling Headphones
    Sony made each of the devices that are normally housed in a control box smaller and more efficient and moved them into the earbuds themselves to completely eliminate the cord mounted control box of these headphones. The new energy efficient processor also enables approximately 20 hours of listening on a single, full charge.


    BDV-N790W 3D Blu-ray Home Theater System
    This system employs speakers that use magnetic fluid. Discovered by NASA, magnetic fluid is a liquid that can be attracted by a magnetic field. Sony succeeded in developing Magnetic Fluid Speakers that use this fluid for suspension, which has enabled Sony to achieve overwhelmingly superior efficiency of 35%* lower power consumption than conventional speakers.
    *
    Energy consumption of magnetic fluid speakers alone, compared to that of conventional speakers at equivalent volume



    DEV-3 Digital Recording Binoculars
    Full HD video recording captures the beauty of ecosystem and supports biodiversity conservation efforts.


    VPL-CW255 Series Data Projectors
    In addition to realizing outstanding brightness (4500-lumen), the lamp of these data projectors consumes approximately20% less lamp power per luminance than previous models*. For these projectors, Sony also developed a lamp with a maximum 5,000-hour replacement time, thereby realizing a substantial reduction in resources.
    *
    VPL-CW125



    Energy Storage Module IJ1001M
    Contributes to stable use of natural energy and load leveling during peak power consumption periods.


    Mercury-free alkaline button batteries
    Sony's mercury-free batteries are available in alkaline button batteries, silver oxide batteries and lithium coin batteries.



    FM/AM Portable Radio ICF-B03 (Sold in Japan only)
    Employed a function that generates electricity by turning handle manually. Can charge various domestic mobile phones in Japan* and has highly luminescent LED light that can be used in case of a blackout.
    *
    Does not have charging function for certain mobile phones.


    Stereo IC Recorder ICD-AX412F
    Achieved battery operating time of 84 hours with two AA batteries by employing energy-efficient LSI and devising its use.



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