With the aim of developing life-enriching products that are not only superior in terms of functionality, performance and quality, but also help to reduce the impact on the environment compared to former conventional consumer electronics products, Sony has formulated its own guiding principles for environmentally conscious design, which it is designed for application with all products. On top of those principles, Sony is working to develop industry-leading flagship environmentally conscious products that are equipped with "world first" features and technologies and simultaneously deliver top-notch environmental performance.