With the aim of reducing the environmental footprint of our corporate activities and our products throughout their life cycle to zero, we have set targets for four environmental aspects-climate change, resources, chemical substances and biodiversity-over the six stages of the product life cycle.

1.Research and Development
To date, we have developed technologies that have enabled us to build environmentally conscious products that are small, light and energy efficient. Looking ahead, we will continue to develop innovative, industry-leading technologies that contribute to environmentally conscious lifestyles.

Targets Climate Change 1.Develop technologies that reduce energy consumption of products and facilitate the use of renewable energy-e.g., technologies for managing the generation, storage and supply of energy-and thus improve energy self-sufficiency at the individual level 2.Develop information and communications technologies that support the sorts of lifestyles necessary for the realization of a low-carbon society Resources 3.Develop and refine “3R” (Reduce,Reuse,Recycle) technologies that reduce the use of nonrenewable resources and water and the generation of waste throughout product life cycles Chemical Substances 4.Develop technologies that reduce the use of chemical substances of very high concern (SVHCs) and facilitate the use of alternative substances

2.Product Planning and Design
Since our establishment, the Sony spirit of creativity and innovation has enabled us to amuse and delight a wide range of customers. The same spirit guides our environmental activities. By ensuring our corporate activities are environmentally conscious, we will continue to provide life-enriching products that are not only superior in terms of functionality, performance and quality, but also exert very little impact on the environment.

Targets Overall 1.Continuously launch Environmental Flagship models and services in each business category Climate Change 2.Reduce annual per-product energy consumption by 30% from the fiscal 2008 level Resources 3.Reduce utilization ratio of virgin oil-based plastics in products by 5% from the fiscal 2008 level 4.Reduce mass per product by 10% from the fiscal 2008 level Chemical Substances 5.Eliminate Environment-related Substances to be Controlled1 which are of very high concern, polyvinyl chloride (PVC) and brominated flame retardants (BFRs) in certain specified applications

3.Procurement
To reduce environmental impact throughout the product life cycle, it is necessary to adopt a broad perspective that also takes into account the procurement of materials and parts. We have always worked with suppliers to ensure the proper management of chemical substances. Moving forward, we will also actively seek the cooperation of suppliers on other fronts, including the reduction of energy and resource use.

Targets Climate Change 1.Establish a mechanism for determining suppliers' greenhouse gas emissions 2.Contribute to the development of a common industrywide reporting format Resources 3.Employ procurement practices that facilitate the achievement of targets at the “Product Planning and Design” and “Logistics” stages Chemical Substances 4.Employ procurement practices that facilitate the achievement of targets at the “Product Planning and Design” stage Biodiversity 5.Conduct biodiversity assessments at resource extraction and harvesting sites

4.Operations
Lowering our impact on the environment demands an approach that targets absolute reductions. Having formulated consistent global targets for the absolute reduction of greenhouse gas emissions and waste generation, among others, we will take steps to minimize the impact of operations at factories, offices and other sites. We will also promote regional environmental contribution initiatives.

Targets Overall 1.Conduct environmental assessments (including biodiversity assessments) Climate Change 2.Reduce greenhouse gas emissions by an absolute value of 30% from the fiscal 2000 level Resources 3.Achieve an absolute reduction in waste from sites of 50% from the fiscal 2000 level 4.Increase the waste recycling rate Groupwide to more than 99% 5.Achieve an absolute reduction in the total volume of water used of 30% from the fiscal 2000 level Chemical Substances 6.Manage designated chemical substances (Class 1-4) in accordance with prescribed regulations Class 1: Prohibit use Class 2: Eliminate by specified date Class 3: Reduce amounts released and transferred >Reduce amounts of Class 3 designated substances, including volatile organic compounds (VOCs) released into water and transferred as waste or into sewers by 14% from the fiscal 2008 level >Reduce emissions of VOCs into the atmosphere by 50% from the fiscal 2000 level Class 4: Comply with relevant laws and regulations and ensure adequate control over use Biodiversity, Contribution to Local Communities, Others 7.Promote environmental contribution activities that respond to the needs of local communities

5.Logistics
Considerable resources are used in the transport of parts and finished products. Accordingly, we will promote the use of compact packaging, increase loading efficiency and shift to rail, sea and other modes of transport that have only minimal environmental impact. By doing so, we will reduce the use of such resources as well as CO2 emissions.

Targets Climate Change 1.Reduce CO2 emissions from logistics by 14% from the fiscal 2008 level Resources 2.Reduce waste from packaging for incoming parts by 16% from the fiscal 2008 level

6.Take Back and Recycling
In order to take responsibility for our products even after their usage, we will continue to design products that are easy to recycle. We will also continue to develop recycling systems suited to local needs and promote the collection and recycling of end-of-life products.

Goals Respecting the principle of extended producer responsibility (EPR), we will continue to promote the development and efficient operation of low-environmental-impact recycling systems suited to the needs of local communities. At the same time, we will actively advance the collection and recycling of end-of-life products. With the aim of reducing resource use, we will step up efforts to design products that are easy to recycle, as well as to promote the establishment of legislation that enshrines the concept of individual producer responsibility (IPR) and the building of an infrastructure for recycling Sony products.