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Updated on September 7, 2016

Performance on Green Management 2015 Environmental Mid-Term Targets

Under the Green Management 2015 environmental mid-term targets, which spanned from fiscal 2011 through fiscal 2015, Sony categorized targets and activities accordingly to product lifecycle stage. As of the completion date of end March 2016, Sony successfully met nearly all of the targets. The targets and results of activities for each stage are outlined below.

1. Research and Development

In the area of climate change, Sony Computer Science Laboratories, Inc. (Sony CSL) worked with the Okinawa Institute of Science and Technology Graduate University (OIST) on the joint development of an Open Energy System, a new power system fueled by renewable energy sources. With regard to resources and chemical substances, Sony also developed SORPLAS™ (Sustainable Oriented Recycled Plastics) that meet a wide range of requirements to suit a diversity of products. Using SORPLAS™ in products reduces the amount of virgin materials used and makes it possible to eliminate the use of bromine and phosphorus-based flame retardants.
Targets Performance
Climate Change 1. Develop technologies that improve self-sufficiency ratio in the energy supply at the individual level by further implementation of energy-saving measures in products and expansion of renewable energy.
2. Develop information and communication technologies to support lifestyles indispensable to realizing a low-carbon society.
Sony CSL and OIST teamed up for joint development and verification tests of the Open Energy System. The system enables ultra-distributed electricity transmission based on renewable energy sources and can be built using a bottom-up approach.
Resources 3. Develop and refine 3R*1 technologies in product life cycle to achieve reductions in the use of exhaustible resources and water, and to reduce waste. Developed SORPLAS™, plastics that meet a wide range of requirements to suit a diversity of products. Increased the number of products made with SORPLAS™ and began sales to other companies.
Chemical Substances 4. Develop technologies to reduce the use of substances of high concern and alternative materials. By using a proprietary flame retardant in SORPLAS™ recycled plastic, eliminated the use of bromine- and phosphorus-based flame retardants in those products.

*1
Reduce, Reuse and Recycle

2. Product Planning and Design

Sony reduced annual energy consumption per product by approximately 33% and the average mass of products by approximately 30% from fiscal 2008 levels by promoting energy conservation, as well as pursuing smaller sizes and lighter weights in products across a broad range of categories. In the area of chemical substances, Sony shifted to alternatives for polyvinyl chloride/bromine-based flame retardants in certain product categories and continues to manage Environment-Related Substances to be Controlled*1 which are of very high concern. With regard to target reductions in utilization ratio of virgin oil-based plastics in products, Sony focused on strengthening coordination among relevant internal divisions, developing new materials, and promoting the use of recycled plastics. However, Sony was unable to make progress in certain product categories due to technological and cost issues and therefore could not achieve this target.
Targets Performance
General 1. Launch environmental flagship models and services in each category continuously. Launched environmentally conscious models in main product categories including televisions, video and audio products.
Climate Change 2. Reduce annual energy consumption of products by 30% (compared with FY2008) Down 33%
Resources 3. Reduce utilization ratio of virgin oil-based plastics in products by 5% (compared with FY2008) Down 4.3%
4. Reduce mass of products by 10% (compared with FY2008) Down 30%
Chemical Substances 5. Eliminate Environment-Related Substances to be Controlled which are of very high concern and BFRs*2/PVC*3 within specified use. PVC:
  • Introduced alternatives for product packaging, housing and other components.
  • Designated product categories and introduced alternative for PVC in new products in those categories.


BFR:
  • Designated product categories and introduced alternative for BFRs in new products in these categories.


Environment-Related Substances to be Controlled which are of very high concern:
  • Continued to monitor the use of 14 designated substances in products.

*1
Among the substances contained in parts and devices, "Environment-Related Substances to Be Controlled" are those which, in Sony's judgment, have significant environmental impact on both humans and the global environment.
*2
Brominated flame retardants
*3
Polyvinyl chloride

3. Procurement

In the area of climate change, Sony developed and employed a mechanism for collecting data from principal OEM/ODM*1 suppliers. With regard to resources and chemical substances, Sony also pursued procurement-related activities to help meet product planning and design targets. To reduce the rate of use of virgin plastic, a target in the resources category, Sony strengthened coordination among relevant internal divisions and promoted development of recycled materials and increased use of recycled materials at suppliers. To meet targets in the chemical substances category, Sony applied chemical substance management standards both at internal divisions and at suppliers and made progress in reducing target substances.
Targets Performance
Climate Change 1. Establish mechanisms to determine greenhouse gas emissions from suppliers.
2. Contribute to the development of an industry-wide common reporting format.
Established a mechanism for collecting data from principal OEM/ODM suppliers and operated this mechanism.
Resources 3. Conduct procurement in ways that enable Sony to achieve the "Product Planning and Design" and "Logistics" targets. Strengthened collaboration with relevant internal divisions to enable rapid identification of recycled plastic usage trends. Based on identified needs, developed relationships with suppliers and promoted materials development. Improved parts storage efficiency and promoted use of reusable containers to reduce packaging materials for incoming parts.
Chemical Substances 4. Conduct procurement in ways that enable Sony to achieve the "Product Planning and Design" targets. Ensured the strict observation of Sony's standards for the management of chemical substances and promoted efforts to address the challenge of reducing Environment-related Substances to Be Controlled*2 which are of very high concern, PVC and BFRs from the procurement stage.
Biodiversity 5. Assess impact on biodiversity at mining and collection sites. Assessed the impact of mining of the principal mineral resources Sony uses.

*1
OEM suppliers are companies that manufacture products on behalf of Sony. ODM suppliers are companies that design and manufacture products on behalf of Sony.
*2
Among the substances contained in parts and devices, Environment-Related Substances to Be Controlled are those which, according to Sony's judgment, have significant environmental impact on both humans and the global environment.

4. Operations

Sony significantly reduced the environmental footprint at its factories and offices by focusing efforts at work sites on improving production efficiency, installing high-performance equipment, effectively utilizing resources, and taking other measures to reduce greenhouse gas emissions and waste. As part of its community engagement, Sony conducted biodiversity protection activities at all of its sites. Thanks to these efforts, all targets were met with the exception of the recycling rate. Although progress was made in boosting the recycling rate by ensuring that waste is sorted at all sites and by selecting recyclers, the fact that some waste generated by Sony operations cannot be recycled in certain countries and regions prevented Sony from achieving a 99% or higher recycling rate globally.
Targets Performance
General 1. Conduct environmental assessments (including biodiversity impact assessment). Conducted at all Sony sites worldwide.
Climate Change 2. Reduce absolute greenhouse gas emissions by 30% (compared with FY2000) Down 41%
Resources 3. Reduce absolute waste generation by 50% (compared with FY2000) Down 73%
4. Improve waste recycling rate Group-wide: 99% or more 95%
5. Reduce absolute water consumption by 30% (compared with FY2000) Down 54%
Chemical Substances 6. Take actions for class 1-4. Detailed groups of chemical substances are described separately.
Class 1 substances: Prohibit use.
Class 2 substances: Eliminate use by a specified date.
Class 3 substances: Reduce the amounts released and transferred.
>Reduce the amounts released to water, and the amounts transferred to sewer / as waste (including VOC*1) by 14% (compared with FY2008).
>Reduce the amounts of VOC released to the atmosphere by 50% (compared with FY2000)
Class 4 substances: Comply with the relevant laws and regulations and use under appropriate control.
Class 1 substances: No current use of prohibited substances.
Class 2 substances: No current use of prohibited substances.
Class 3 substances:
>Amounts released to water, transferred to sewer, or transferred as waste (including VOC*7): Down 15%
>Amount of VOC released to the atmosphere: Down 58%
Class 4 substances: Complied with relevant laws and regulations and used under appropriate control.
Biodiversity, Contribution to Local Communities, Others 7. Promote environmental activities respecting the needs of the local community. Conducted biodiversity protection activities at all sites as part of community engagement activities.

*1
Volatile organic compounds

5. Logistics

Sony pursued initiatives to reduce shipping weights by reducing the size and weight of products, as well as to optimize shipping efficiency (smaller product packaging, better load efficiency, improved parts packaging, joint shipping) and switch to modes of transportation with less environmental impact (modal shift, use of fuel efficient vehicles). Together with reductions in shipping volume accompanying changes in the business environment, Sony reduced CO2 emissions from logistics by 74% and waste derived from packaging for incoming parts by 73%, meeting all targets.
Targets Performance
Climate Change 1. Reduce total CO2 emissions by 14% (compared with FY2008). Down 74%
Resources 2. Reduce incoming parts packaging waste by 16% (compared with FY2008). Down 73%

6. Take-back and Recycling

In Japan, North America, Europe and other regions where recycling laws and regulations have been enacted, Sony established take-back and recycling practices that thoroughly comply with local rules. In regions where recycling laws have not yet been established, Sony voluntarily follows certain take-back and recycling practices. Having incorporated feedback from recycling plants and best practices in each product category, Sony has strengthened its in-house structure for promoting easy-to-recycle product designs and made progress in designing products that are even easier to recycle.
Targets Performance
Based on the idea of Extended Producer Responsibility (EPR), Sony strives to achieve an environmentally conscious recycling system and effective operation for take-back and recycling of end-of-life products. In addition, Sony continues to increase the use of recycled resources and to design products that are easy to recycle. This is based on the idea of Individual Producer Responsibility (IPR) to help in promoting the establishment of appropriate laws and the building of infrastructure to recycle Sony products.
  • Thorough compliance with relevant laws and regulations in all areas where take-back and recycling laws have been established.
  • Voluntary take-back and recycling activities in areas without established laws and regulations.
  • Furthered progress on easy-to-recycle designs by strengthening in-house structure.
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