Shrinking Package Sizes
(Updated on May 17, 2013)
In improving product packaging, Sony seeks to increase product packaging efficiency by shrinking package sizes, as well as to optimize loading efficiency for each transportation mode, thereby helping to reduce environmental impact. For example, since 2008 (2009 models) Sony has sought to reduce packaging volume for LCD televisions. Thanks to a lighter product weight and the use of air cushions, the KDL-32W600A and KDL-42W650A BRAVIA™ LCD television models, released in May 2013, used 70% less*1 packaging by volume than previous BRAVIA™ models, enabling Sony to achieve a reduction in CO2 emissions generated in transportation by 57%*2 per unit compared with the previous series.