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History of Environmental Activities at Sony

(Updated on August 22, 2014)

Principles and Organization
1976 April Establishes Environmental Conference, chaired by the President Promotes prevention of hazardous materials use and occupational health and safety in Sony Group operations in Japan
  May Establishes Environmental Science Center Hazardous waste materials and working environments of Group operations in Japan are evaluated
1985 April   Sony Corporation of America begins environmental audits
1989 March Convenes special committee to study measures to eliminate CFC use  
1990 August President's Policy on the Environment is disseminated among Sony Corporation staff  
  October Organizes Sony Environmental Conservation Committee  
1991 October Formulates policy for product assessment  
  November   Signs business charter for sustainable development of the international chamber of commerce
1992 December   Policy on environmental management is established
1993 January   Inaugurates Environmental Fund System, a program supporting development of environmental protection technologies,
  March Sony Global Environmental Policy and Environmental Action Program is formulated  
  April   Center for Environmental Technologies (CET) is established at the Sony Research Center
1994 February   Launches Sony Environmental Award program
  April Establishes Corporate Environmental Affairs Department
Center for Environmental Technologies (CET) is established at the Sony Research Center (ongoing until 1999)
  May   Launches Greenplus Project to promote environmental consideration with respect to products
  July Guidelines for acquiring ISO environmental certification are established and introduced  
1995 May   Sony Kohda Corporation becomes the first Sony company in Japan to acquire ISO 14001 certification
1996 July   Sony Deutschland's Service Division becomes the first nonmanufacturing site in the Sony Group to acquire ISO 14001 certification
  October Revises Sony Environmental Action Program and formulates Green Management 2000  
1997 October Initiates operations at Recycle Research Center in Ichinomiya (ongoing until 2005)  
December Four sites in Singapore become the first nonmanufacturing sites in Asia to acquire ISO 14001 certification
1998 April Composition of Sony Environmental Conservation Committee is revised to give each member a specific responsibility
  September Environmental R&D laboratory is established in the Environmental Center Europe, Germany  
  November Implements Sony Environmental Action Program uniformly across the Sony Group worldwide and introduces Green Management 2002  
1999 February   Completes the process of acquiring ISO 14001 certification at all 38 manufacturing sites in Japan
  May   Sony Eco Plaza environmental exhibition room opens Sony Headquarters
2000 April   Environmental factors are incorporated into Network Companies' evaluations; Guideline for the Environmental Risk Management is formulated; Fire risk survey program is launched for European and Asian operations
  September Sony China Environmental Conservation Committee is established  
  October Introduces periodic environmental information disclosure involving advertising and publicity; Launches "eco info" mark  
  December   Introduces periodic environmental information disclosure involving advertising and publicity; Launches "eco info" mark
2001 March Revises Sony Mid-Term Environmental Action Program; Formulates Green Management 2005  
  April   Japan's Home Appliance Recycling Law becomes effective and the 14-plant recycling network of Green Cycle Corporation, where Sony is the principal shareholder, begins processing four types of appliances; Environmental evaluation standards are extended from Electronics to Game, Music and Pictures businesses
  September   Sony begins using the Green Power Certification System
  October   PS one game console shipments temporarily are halted in the Netherlands due to containing cadmium above the legal limit
2002 March Sony Technical Standards, SS-00259 "Management Regulations for the Environment-related Substances to be Controlled which are included in Parts and Materials" is formulated  
  April   Completes ISO 14001 certification process at all manufacturing sites worldwide
  June   Initiates first "Sony Group Environmental Month"
  July   Introduces Green Partner Environmental Quality Approval Program
2003 March Introduces new system to increase the efficiency of environmental management through a high level of expertise in environmental issues concerning products and sites; Establishes Institute for Environmental Research to develop medium- and long-term environmental management visions  
  July Revises Sony Mid-Term Environmental Targets (Green Management 2005)  
  November Revises Sony Environmental Vision and renames it "Sony Group Environmental Vision"  
2004 June   Acquires ISO 14001 for the headquarters functions of Sony Group environmental management; commencement of a globally integrated environmental management system
2006 March   Completes shift to a globally integrated environmental management system, based on ISO 14001
  April Establishes Green Management 2010  
  July   Begins participation in World Wide Fund for Nature (WWF)'s Climate Savers Programme
2007 November Resources Recycling Office is established Use of renewable energy at Sony DADC Austria's Anif Plant reaches 100%
2008 February   Provides venue for the annual conference of the WWF's Climate Savers Programme and co-hosts (with the WWF) Climate Savers Tokyo Summit 2008, which welcomes representatives of industry, government and the media
April   Launches a scheme to support forest conservation efforts in Noshiro, Akita prefecture using a Green Power Certification system purchase contract
June   Announces the energy-saving KDL-32JE1 LCD television
September   Commences pilot program to collect small e- waste in the city of Kita-Kyushu
2009 January   Announces new V5/VE5/WE5 series of BRAVIA™ LCD televisions with energy-saving features, including a "Presence Sensor" and "Energy Saving Switch," that facilitate a substantial reduction in energy consumption
June   Releases mercury-free alkaline button battery (LR)
July   Achieves using 100% renewable energy at European sites; percentage of total energy used by Tokyo headquarters building accounted for by renewable energy reaches 50%
October   Sony Chemical & Information Device Corporation's Kanuma Plant wins Minister of Economy, Trade and Industry Award for "Resource Recycling Techniques and Systems"
November Announces at presentation to the media that it has positioned "the environment" as one of four key strategic priorities  
2010 February   Announces VAIO W series of "eco body model" PCs with features that evoke Sony's commitment to environmental conservation, including components that are 80% made with recycled plastic and carrying case made from 100% recycled PET materials
April Announces new "Road to Zero" global environmental plan, revises Sony Group Environmental Vision and formulates "Green Management 2015," a new set of mid-term environmental targets for the Sony Group  
October   Presentation on groundwater recharge for idle rice paddies (project undertaken by Sony Semiconductor Kyushu Corporation's Kumamoto Technology Center) given at COP10 Biodiversity Conference.
2011 February   Develops SORPLAS™, plastic made 99% from recycled materials, for use in the bezel (screen rim) components of BRAVIA™LCD televisions
March   Sony Forest, maintained by Sony EMCS Corporation's Kohda Site, earns Superlative Stage (top rank) certification under the Social and Environmental Green Evaluation System (SEGES) in Japan
April   Launches 1.2 kWh-capacity energy storage modules containing rechargeable lithium-ion batteries made with olivine-type lithium-ion iron phosphate
June Begins implementation of "Green Star Program" which assesses the environmental performance at each site  
2012 February   Developed "authentication outlets" that let a user proactively manage his/her use of electric power
  September   Xperia™ P smartphone receives European Green Smart Phone award from the European Imaging and Sound Association
  December   The DSC-HX30/20 series of Cyber-shot™ digital still cameras and BDV-N790W Blu-ray Home Theater System are honorees Eco-Design and Sustainable Technologies category at the CES Innovation Awards 2013.
2013 March   Sony Electronics Asia Pacific Pte Ltd. is presented with the 2013 Green Luminary award by Channel NewsAsia, which praised Sony's medium- to long-term commitment to sustainability under the Road to Zero initiative, innovative environmentally conscious materials such as SORPLAS™ and local CSR activities involving both employees and the community.
    Sony Semiconductor Corporation's Oita Technology Center earns top-rank Superlative Status certification under Japan's Social and Environmental Green Evaluation System (SEGES).
  November   Sony Service and Operations of Americas receives Mexico's Index National Environmental Award 2013 for its environmental activities and performance.
2014 January   Sony EMCS Malaysia KL Tec's environmental management system and activities to reduce environmental footprint receive two Prime Minister's Hibiscus Awards from the Malaysian Ministry of Natural Resources and Environment (MNRE)
  February   The television advertisement "Water Rock"—showcasing one of Sony's environmental initiatives—receives the Grand Prix award at the 17th Environmental Communication Awards in Japan in the environmental television advertisement category

Organization names appear as they were at the respective dates; some may not be current.

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