At the 2016 Sony Open in Hawaii, a PGA Tour event,* Sony Electronics Inc. (SEL) in the United States once again worked hard to conduct an environmentally conscious event. This year, in advance of the tournament, SEL organized consumer electronics recycling activities at two local high schools, and during the tournament spectators were encouraged to use public transportation, bicycles, and other low-impact means of transportation to get to and around the event. Waste recycling activities were carried out at the tournament venue, and booths selling food and beverages were not allowed to use Styrofoam containers. Building on the success of 2015, Sony was able to put on a varied series of very well thought-out environmental activities, and was honored as a recipient of the Hawaii Green Event Award by the State of Hawaii.
"Live the Change (Vive el Cambio)" is an electronic waste (e-waste) recycling program which several Sony Group Companies in Latin America rolled out in 2014. This initiative has been expanded worldwide, and Sony Europe Limited joined up in autumn 2015. A Sony Store hosted the environmental event under the theme, "Hotel Transylvania 2," the popular animated movie from Sony Pictures Entertainment. At this event, visitors could trade in their old e-waste for the store's discount vouchers. In a one-month campaign, 98 products, mainly mobile phones, were collected and recycled. This eco-themed event also had a positive influence especially in enhancing the environmental awareness of the children who attended the campaign.