Sony Group companies in Japan and overseas hold exhibitions and events for employees that introduce Sony's environmental initiatives at sites across the country. Sony Corporation holds a regular "Environment Management Meeting," which is attended by top management, including Sony's President, and provides an opportunity for Sony executives to share information about important group-wide issues related to the environment. Sony also holds an annual "Environmental Symposium" for regular employees with the aim of ensuring common awareness of environmental issues. The 2010 symposium included a heated debate about environmentally conscious products. Sony also organizes similar symposia overseas.

In March 2011, Sony (China) Limited's headquarters and Sony sites across China took part in Earth Hour, a global event organized by the Worldwide Fund for Nature (WWF) whereby participants turn off lighting and electrical appliances for one hour at the same time on the same day worldwide as a way to raise awareness of the issue of climate change. Several Sony sites in China have participated in this event in previous years, but this was the first time all sites in China were involved. The event also spurred employees into taking action to promote public awareness and to promote in-house initiatives, with the aim of helping to achieve the targets set out in Sony's Road to Zero global environmental plan and to undertake efforts across China, including submitting its declaration of intent to take part in Earth Hour to the WWF's branch in China.

In November 2006, Sony began organizing employee tours of a consumer electronics recycling factory. To date, more than 400 Group employees have taken part in these tours to learn about recycling. These tours also play a useful role in helping engineers learn about environment-conscious design, as well as in enhancing the environmental awareness of both employees and managers.