In Japan, Sony Creative Products Inc. sponsors a traveling ecology-themed event featuring popular character PINGU, for which the company holds master license rights in Japan.

Based on the fact that glacier melt -- a consequence of global warming -- threatens PINGU's home, the event enables participants to have fun learning about ecology with PINGU. The event's official website has an "Eco Corner" and allows visitors to view PINGU's Eco Book, copies of which are also given out as part of the traveling event.