China
(Updated on November 22, 2011)
In the past, Sony Group sites in China have pursued a variety of independent environmental protection activities. With the aim of transforming these endeavors into nationwide initiatives, in fiscal year 2009 Sony Group companies in China selected environmental education as a common theme and expanded their activities to include social contribution. The theme adopted for fiscal year 2010 was "Low-carbon Home, Eco City," with seven sites participating. The program encompassed an abundant array of activities that suit the particular needs of each local community, including environment-themed lectures delivered by Sony Group employees, local eco fairs held with Sony's cooperation and student visits to Sony plants to learn about environmental facilities. As a result, a total of approximately 1,700 students and children took part in the program, which was highly appraised by local communities and organizations.
For example, in 2010 Shanghai Suoguang Visual Products Co., Ltd., again partnered with Shanghai Nanyang Junior High School to sponsor an ecology-themed competition. This was the third consecutive year the competition has been held in partnership with Sony, having grown in scale each year to become a citywide event. In 2010, approximately 1,330 participants from 136 kindergarten, primary and junior high schools in the city of Shanghai took part.