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Environment

Environmental Education

(Updated on November 22, 2011)

Sony provides opportunities for learning about environmental conservation, mainly for elementary and junior high school students.

Japan

(Updated on November 22, 2011)

  • Students work in groups making bird nest boxes
    Students work in groups making bird nest boxes

In July 2010, Sony Student Project Abroad (China), one of Sony's social contribution special projects, was held in Japan, with 30 high school students from China invited to visit Japan for a week. This project aims to increase awareness of environmental issues among China's younger generation, nurture future leaders and promote deeper mutual understanding among all those involved in the program from both Japan and China. The theme adopted in 2010 was "Generating new ideas from a young perspective: Discovering lifestyles that will help realize a low-carbon society." The week's program comprised numerous activities that involved thinking about environmental issues, including a visit to Sony EMCS Corporation Tokai TEC Kohda site to learn about biodiversity.

The visit began with a study session covering such topics as "What is biodiversity?"; "The relationship between enterprises and biodiversity"; "Sony's philosophy on biodiversity"; and "Initiatives at the Kohda site." Following that, the students experienced nature firsthand by visiting Sony Forest, which is located within the Kohda site, after which they participated in a group activity, making bird nest boxes.


Singapore

(Updated on November 22, 2011)

  • Dr. Khor at the World Water Day in Singapore (third from right)
    Dr. Khor at the World Water Day in Singapore (third from right)

The years from 2005 to 2015 are designated as the International Decade for Action "Water for Life" by the United Nations to focus attention on the long-term sustainable water management and on improving sanitation. The annual "Water for Life" event was held again by Sony Group companies in Singapore in March 2011. This year, Dr. Amy Khor, the former Minister of State for Environment and Water Resources, participated in this event. About 100 mini rain gardens* were built and donated by students and Sony group employees who attended the event. The event was also mentioned in the Singapore's World Water Day media report.

*
A planted soil bed used to treat rain water runoff from urban areas like paved streets by allowing it to be absorbed.



China

(Updated on November 22, 2011)

  • Ecology-themed competition sponsored by Sony for school students in Shanghai
    Ecology-themed competition sponsored by Sony for school students in Shanghai

In the past, Sony Group sites in China have pursued a variety of independent environmental protection activities. With the aim of transforming these endeavors into nationwide initiatives, in fiscal year 2009 Sony Group companies in China selected environmental education as a common theme and expanded their activities to include social contribution. The theme adopted for fiscal year 2010 was "Low-carbon Home, Eco City," with seven sites participating. The program encompassed an abundant array of activities that suit the particular needs of each local community, including environment-themed lectures delivered by Sony Group employees, local eco fairs held with Sony's cooperation and student visits to Sony plants to learn about environmental facilities. As a result, a total of approximately 1,700 students and children took part in the program, which was highly appraised by local communities and organizations.

For example, in 2010 Shanghai Suoguang Visual Products Co., Ltd., again partnered with Shanghai Nanyang Junior High School to sponsor an ecology-themed competition. This was the third consecutive year the competition has been held in partnership with Sony, having grown in scale each year to become a citywide event. In 2010, approximately 1,330 participants from 136 kindergarten, primary and junior high schools in the city of Shanghai took part.


North America

(Updated on November 22, 2011)

  • Earth Day calendar
    Earth Day calendar

For 20 consecutive years, Sony Group companies in North America have been sponsoring the annual Children's Earth Day artwork contest. The aim of this contest is to educate and raise awareness of Sony Group employees across the North American companies and the communities in the region about the importance of the environment. The winning artworks are used in Earth Day calendar that Sony creates and distributes to its employees. This year a child sponsored by an employee from Sony Nuevo Laredo was the grand-prize winner and her artwork is featured on the cover of the Earth Day calendar.


Brazil

(Updated on November 22, 2011)

  • Children of Happiness Village School
    Children of Happiness Village School

On April 2010, Sony Brasil's site in Manaus launched a project aimed at expanding environmental education in the community with the aim of broadening its commitment to society. Conducted in partnership with a municipal school called Happiness Village, this project sought to enhance students' awareness of the necessity to preserve the environment through talks given by Sony representatives. 

Another initiative launched by Sony Brasil involves the planning of student visits to key tourist sites in Manaus, including parks, the zoo and "Science Wood" with the aim of motivating and involving students in environmental preservation efforts.


United Kingdom

(Updated on November 22, 2011)

  • The Environmental Centre at Sony UK Technology Centre
    The Environmental Centre at Sony UK Technology Centre

The Environmental Centre of Sony UK Technology Centre, which opened in 2003 and was built using indigenous timber from renewable sources by a team of people from the Day Services Centre for Adults with Learning Difficulties. The Centre consists of an Environmental Lodge and a nature trail and is used by local primary schools for environmental field trips.

Approximately 25 Primary Schools visit the Centre each year. Over 4,000 primary schoolchildren have visited the Environmental Centre since 2003 accompanied by teachers and assistances from each of the schools. Each child is provided with an Environmental Workbook created by Sony UK Technology Centre and learns about the threats on environment such as habitat destruction and invasive species.





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