In addition to providing environmentally conscious products in markets around the world, Sony provides environment-related information on these products in a manner that takes into account regional and national differences. For example, in fiscal year 2008, beginning in Japan, Sony began affixing a new eco logo to products classified as environmentally conscious, thereby making it easier for customers in Japan to recognize the environmental benefits of these products. Currently featured on product offerings that satisfy internal guidelines for reducing energy and resource consumption, Sony will gradually expand the scope of environment-related information that it disclosures to encompass additional product categories and regions in the world.

As a company that uses chemical substances, Sony discloses information on emissions of such substances and exchanges views on safety issues with residents in the vicinity of its sites, as well as with local authorities, with the aim of reinforcing mutual understanding. For example, Sony Semiconductor Corporation holds presentations at all of its technology centers on the management of chemical substances for local residents and authorities, which include a tour of environment-related facilities.

To raise the environmental awareness of employees, Sony distributes Eco Press, an in-house environmental magazine, to Sony Group employees worldwide. Sony also shares information on environmental issues with employees of the global Sony Group via dedicated in-house environmental websites. Environmental education via e-learning is mandatory for all Group employees in Japan. In fiscal year 2011, more than 90% of Sony Corporation employees participated in e-learning programs. Sony Group companies overseas have also introduced environment-related e-learning programs.

Sony stages exhibitions and events introducing Group environmental initiatives for employees at Group sites across Japan. Sony Corporation holds a regular Environmental Management Meeting, which is attended by top management, including Sony's president, and enables Sony executives to share information about environmental issues of importance to the entire Sony Group. Additionally, Sony holds an annual environmental symposium to ensure common understanding of the challenges faced by the Group. In fiscal year 2011, the symposium included a heated debate about energy in the future. Sony also organizes environmental symposia overseas.