In January 2015 at the Sony Open in Hawaii, a PGA Tour golf tournament held on the island of Oahu, Sony carried out an environmental initiative together with golf fans in the gallery and local residents. At the course where the tournament was held, Sony worked with a local NGO and student volunteers to set up 272 recycling boxes to collect used consumer electronic products. Sony also installed its own booth at the course, where it showcased its environmental initiatives and demonstrated an energy storage system using solar panels and a Sony electricity storage module.
Meanwhile, all Sony Group companies in Latin America have been carrying out a program for recycling consumer electronic products called "Live the Change." As part of the program, they collaborated with municipal governments, NGOs, and expert associations to stage events aimed at raising awareness of the importance of recycling. Famous musicians from the region who are signed with Sony Music Entertainment helped to support the recycling program, helping to raise its profile and more quickly spread Sony's environmental message.