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Environmental Communication

Sony provides a wide variety of stakeholders with environmental information in an accurate, timely and continuous manner. Sony also holds events and participates in exhibitions with environmental themes and actively promotes environmental education with the aim of encouraging greater general awareness of environmental issues.

Disclosing Environmental Information on Products

(Updated on August 23, 2013)

In addition to providing environmentally conscious products in markets around the world, Sony provides environment-related information on these products in a manner that takes into account regional and national differences. For example, in fiscal year 2008, beginning in Japan, Sony began affixing a new eco logo to products classified as environmentally conscious, thereby making it easier for customers in Japan to recognize the environmental benefits of these products. Currently featured on product offerings that satisfy internal guidelines for reducing energy and resource consumption, Sony will gradually expand the scope of environment-related information that it disclosures to encompass additional product categories and regions in the world.

Management of Risks Related to Chemical Substances

(Updated on August 23, 2013)

As a company that uses chemical substances, Sony discloses information on emissions of such substances and exchanges views on safety and environment issues with residents in the vicinity of its sites, as well as with local authorities, with the aim of reinforcing mutual understanding. For example, Sony Semiconductor Corporation holds presentations at all of sites on the management of chemical substances for local residents, authorities, and others, which include a tour of environment-related facilities.

Raising the Environmental Awareness of Employees

(Updated on August 23, 2013)

  • Eco Press, Sony's in-house environmental magazine available in English and Japanese
    Eco Press, Sony's in-house environmental magazine available in English and Japanese

To raise the environmental awareness of employees, Sony distributed Eco Press, an in-house environmental magazine, to Sony Group employees worldwide. Sony also shares information on environmental issues with employees of the global Sony Group via dedicated in-house environmental websites. Environmental education via e-learning is mandatory for all Group employees in Japan.

Sony stages exhibitions and events introducing Group environmental initiatives for employees at Group sites across Japan. Sony Corporation holds a regular Environmental Management Meeting, which is attended by top management, including Sony's president, and enables Sony executives to share information about environmental issues of importance to the entire Sony Group.

Environmental Initiatives in the Office

Sony Electronics Inc., in the United States, has introduced an in-house environmental program called Green Workspace Certification. Under this program, employees are evaluated based on their diligence in performing everyday environmentally conscious actions in the office-such as unplugging ones PCs when its not in use-and their performance are rated, in ascending order, as Seed, Leaf, Tree or Forest. The Green Workspace status of each employee is indicated on a nameplate on the side of his or her desk with the aim of reinforcing awareness and encouraging ongoing efforts to improve. Sony Electronics plants 50 trees in the name of each employee who earns Tree status.

Nameplate indicating employees' Green Workspace status

Environmental Education by Use of Entertainment

(Updated on August 23, 2013)

  • AFTER EARTH "LIFE AFTER EARTH SCIENCE" educational program website
    AFTER EARTH "LIFE AFTER EARTH SCIENCE" educational program website

Sony delivers environmental messages through its entertainment media, especially in films. On May 31st, 2013, the Sony Pictures Entertainment film "After Earth" will be released in theatres in United States and other selected countries. Inspired by this film, Dr. Joe Levine, a biologist and widely-known science educator in the United States, created a website that provide the latest information and lesson plans for schoolteachers about human impact on the Earth, on which the film's theme is founded. In the website, environmental issues such as climate change and biodiversity are visualized by abundant animations and explained in plain language. The website will be a good means to help engage young students and to educate them about the science behind environmental issues.

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