Since 1995, Sony Inter-American, S.A. (SIA), Sony's sales company in Panama, has promoted an educational initiative named "Education for Conservation." The program brings back the consciousness to the population about the protection and conservation of the harpy eagle, Panama's national bird, which is a symbol of the serious loss of forest habitat and biodiversity in Latin America.

Ten years ago, SIA sponsored the Harpy Eagle Center in Panama, to help increase awareness among local residents and visitors from around the world of harpy eagle conservation efforts. In commemoration of its 10th anniversary, the Center was remodeled in 2008. State-of-the-art technologies were mounted, including a video wall featuring Sony's BRAVIA™ LCD televisions, a home theatre system and remote cameras connected to VAIO™ PCs, enabling visitors to the Center to enjoy an interactive virtual experience of the harpy eagle's natural environment. To promote conservation efforts, the Center holds an annual Harpy Eagle Festival.

SIA also invites local residents to participate in conservation and research efforts to achieve the Harpy Eagle Center's principal goal, that is, to protect the harpy eagle, by supporting the Harpy Eagle Patronage. Patrons include biologists, scientists, ecologists and other individuals who volunteer to work together to communicate the importance of protecting this bird and its environment.

In 2009, a photography contest with the theme "Harpy Eagle and Its Environment," using Sony's DSLR camera Alpha, was held to raise funds for the Harpy Eagle Patronage. More than 150 photos were submitted.