Sony has established an office for CSR that is responsible for formulating policies concerning Sony's social responsibilities, implementing these policies throughout the Group and communicating with third parties through, among others, the sharing of information.

CSR department also handles CSR-related disclosure, promotes dialogue with stakeholders, ensures feedback reaches management and any pertinent Sony department (e.g., legal, compliance, environment, product quality, procurement, human resources, marketing) as well as interdepartmental meetings, and is incorporated into management's actions. The relevant departments promote CSR activities throughout the Group by ensuring policies and initiatives thus incorporated are conveyed to Group companies.

Recognizing the importance of raising employee awareness with regard to the effective promotion of CSR, Sony offers a variety of educational programs based on a three-level approach, whereby employees are encouraged first to learn about CSR, second to participate in CSR activities and third to incorporate CSR into their day-to-day work.

Sony provides employees with essential training to facilitate the sharing of information, disseminates pertinent news and stages the CSR Forum, featuring lectures by invited experts, film screenings and other activities designed to enhance awareness of each individual's obligations to society.

Sony's community engagement projects offer a uniquely Sony approach, that is, an employee volunteer-driven organization that contributes to society while at the same time encouraging employee involvement.

CSR training for new employees focuses on instilling know-how and introducing Sony's CSR program. Sony also offers in-person training sessions aimed at management. To enhance the expertise of both employees and management, Sony publishes the CSR Update. In addition to detailing Sony's CSR activities, this monthly newsletter reports on CSR-related awards and recognition received from outside agencies and on CSR-related trends.

Held after hours and completely voluntary, the CSR Forum provides Sony employees in Japan with the opportunity to increase their knowledge of CSR. This event features lectures by invited experts, film screenings and other activities, and addresses a variety of themes, including emergency relief, the environment, human rights, poverty, international understanding, employment opportunities for the disabled, work?life balance and diversity, base-of-the-pyramid (BOP) businesses and social innovation. The CSR Forum is held at Sony's headquarters in Tokyo. Employees of Group companies are able to view the proceedings via streamed video or on DVD. As of the end of 2011, the CSR Forum had been held 24 times, with cumulative participation exceeding 19,000 individuals. Donation boxes for charities related to the featured topics are set up on-site, thus enabling participants to immediately transform ideas into action.

Sony believes that employee participation is crucial to ensuring its community engagement activities are truly meaningful. Accordingly, Sony encourages employees to be aware of social issues, strive constantly to deepen their understanding and then to participate in fundraising initiatives, community projects and/or other activities. Sony also encourages employees to act as instructors for workshops organized for children and students and in other capacities that capitalize on their specialized skills, as well as to participate in Public Viewings and other social contribution initiatives in developing countries.

♦Employee volunteers Volunteer Systems for Employees

• Leave for volunteer purposes
• SOMEONE NEEDS YOU (employee volunteer program)

For further information: Community > Volunteer Systems for Employees

<Volunteer initiatives>

1. Employee volunteer work in areas affected by the Great East Japan Earthquake
2. Instructors and staff for Sony Science Program
3. Cleanup activities and tree-planting
4. Sony Student Project Abroad (China) host family
5. School satchels for children in developing countries (inspections, other efforts)
6. Public Viewing in Tanzania

Fundraising initiative, donation of goods

• Matching gift programs

For further information: Community > Matching gift programs, fundraising initiatives

<Fundraising initiatives>

• Emergency humanitarian assistance

1. Emergency monetary aid to victims of the Great East Japan Earthquake
2. Aid for flood victims in Thailand
3. Funds raised for victims of the Great East Japan Earthquake through the Solar Bear Fund

<Donations in kind>

1. School satchels for developing countries
2. South Africa Mobile Library Project