Collaboration with Environmental NGOs
(Updated on August 3, 2012)
In July 2006, Sony joined the Climate Savers Programme, which partners the World Wide Fund for Nature (WWF), a leading environmental protection NGO, with companies in the drive to reduce greenhouse gas emissions.Through the Climate Savers Programme, leading corporations partner with the WWF to establish targets for reducing absolute emissions of CO2 and other greenhouse gases. Progress toward these targets is monitored by an independent body.As of May 2012, 28 corporations worldwide had signed on as Climate Savers Programme partners.
Under the program, Sony is committed to achieving a 7% reduction in emissions of greenhouse gases from all of its sites from the fiscal year 2000 level by the end of fiscal year 2010, as well as to lowering energy consumption by its products and working with the WWF to communicate with consumers.
In November 2009, Sony announced a new set of climate change-related targets for fiscal year 2011 and beyond. These are to (a) achieve an absolute reduction in greenhouse gas emissions—measured in CO2 emissions—from Sony Group sites of 30% from the fiscal year 2000 level by the end of fiscal year 2015;and (b) achieve a reduction in power consumption per product of 30% from the fiscal year 2008 level by the end of fiscal year 2015. These targets were reviewed and approved by the WWF as revised targets for Sony under the Climate Savers Programme.
In February 2010, Sony and the WWF co-hosted the Climate Savers Tokyo Summit 2008, which was held at Sony's Tokyo headquarters and attended by representatives of current and intended program participants. In addition to the WWF's annual assembly, the summit for the first time welcomed participants representing industry and government, as well as the press. The summit featured presentations highlighting the efforts and achievements of program participants, as well as panel discussions featuring leading experts and a keynote address by James Leape, Director General of WWF International. The highlight of the event was the announcement by Sony Chairman and CEO Howard Stringer of the Tokyo Declaration, signed by 12 Climate Savers Programme participants. On behalf of the signatory companies, Mr. Stringer declared support for the Intergovernmental Panel on Climate Change (IPCC) and its conclusion that global greenhouse gas emissions must peak and begin to drop in the next 10–15 years, to well below half the level recorded in 2000, by the middle of the 21st century. He further asserted that with the aim of realizing a low-carbon society the signatory companies will take further action, including trying to widen the scope of emissions reduction activities through greater cooperation with business partners and promoting a low-carbon lifestyle to consumers and customers.
In 2009, Sony also joined as a participant in the Climate Savers Programme's “Let the Clean Economy Begin” campaign, and has been actively engaged in a wide range of related initiatives. These include taking part in joint advertising activities and linking its corporate website with those of partner companies.