In addition, Sony continues to undertake a variety of activities under the direction of its top engineers, aimed at ensuring its reputation for engineering excellence, as well as at advancing in-house technologies.
In fiscal year 2006, Sony introduced the special designation of Distinguished Engineer (DE) to acknowledge individual engineers who have played instrumental roles in the development of Sony's core technologies. Sony has also established the "DE Community," which enables engineers to participate in free discussions with other engineers from the same technological background from across the organization. DE Community activities are founded on "Three Values": to upgrade Sony's technological level, to achieve "One Sony "from a technological perspective across organizations and to foster next generation of engineers.
To date, Sony has designated a cumulative total of 250 individuals as DEs. Each year, the DE Communities hold DE Sessions, in which DEs promote technological exchange by sharing recent technological information from both within and outside the Sony Group and seek to elucidate important technological developments in the spotlight. DE Seminars, held regularly by DEs, and DE Workshops, which bring together engineers from around the world to debate key issues, also play a role in Sony's efforts to cultivate human resources over the medium to long term. The DE Technological Declaration, which pertains to medium- to long-term technological developments, is also reflected in R&D plans, thus playing an important role in advancing Sony technologies.
In fiscal year 2003, Sony established the Sony MVP award, which honors individual employees who have applied specialized technology and knowledge to create new value for Sony and is designed to help motivate engineers to pursue greater challenges and achievements, thereby creating a corporate culture that emphasizes the creation of value. In fiscal year 2013, nine Sony employees from around the world were certified as MVPs, bringing the cumulative total certified to date to 245.
Each Sony Group company has also established unique systems for recognizing leading engineering talent. In addition to acknowledging the outstanding achievements of these individuals, such systems support efforts to effectively deploy valuable human resources worldwide.