Sony respects the individual's desire to take on new challenges and has fostered the development of a corporate culture in which employees are inspired to sieze the initiative in building their own careers. This approach, together with Sony's belief that structure is essential to the training of employees, guides Sony's efforts to provide support for employee career development.

Since 2007, Sony Corporation has designated October "Career Month," a period during which it works to create opportunities for employee growth. Over the course of this month, employees can meet directly with their supervisors to discuss training and development plans regarding their careers. The results are fed back to management and applied to efforts to reinforce Sony's programs for fostering human resources, thereby faciliating carefully tailored support for career building. As part of its broad system of support for career building, Sony distributes the Career Building Guide, a publication that outlines hints for furthering career-related discussions and contains information on training programs focused on personal growth. Sony has also appointed specially trained employees to serve as career advisors. Additionally, Sony has created an in-house Web portal called Search that enables employees to access a wide range of career-related information. Such career support efforts play a key role in revitalizing work environments.