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Fostering Global Business Leaders

(Updated on August 12, 2013)
  • Participants in a Sony University program
  • Participants in a Sony University program
    Participants in a Sony University program

Established in 2000 to promote cross-border and cross-business cultivation of global business leaders, Sony University, in Tokyo's Shinagawa district, offers short- and long-term development programs that address this task from the perspectives of business vision, management decision-making capabilities, the Sony spirit and networking.

For instance, potential business leaders from around the world participated in a six-month program that promotes friendly rivalry. In Japan, Sony also strives to foster future business leaders, offering a 10-month module for prospective core leaders, as well as a program for more junior employees identified as future management material, both promoting active interaction and mutual learning. In 2012, Sony established a branch of Sony University in Singapore to provide training aimed at fostering future business leaders by equipping them with critical skills, thus establishing a global system that facilitates the fostering of business leaders in various training stages around the world. Sony offers a variety of distinctive training programs in countries and regions around the world that capitalize on the unique aspects of its various businesses.

Sony Group Global Leadership Programs Around the World
Pictures Decoding Digital Program
As evidenced by the increasingly diverse ways to view movie content and the global growth of its operations, Sony's Pictures business is changing rapidly. In this environment, Sony is implementing a program aimed at fostering insight and innovation with the goal of proposing new ways to have fun that maximize the distinctive capabilities of its Pictures business. More than one-third of employees in the Pictures business worldwide are participating in the program, which is benefiting from the involvement of individuals of various nationalities, ages and departments. Sony executives are playing a key role, collaborating across organizational lines to formulate and implement the program and serving as role models, thus transforming it into an opportunity to cultivate human resources worldwide, as well as to foster global business leaders.
(Asia Pacific)
"Getting to Know Me" Program (Malaysia)
In a bid to enhance their own management skills, senior management in Sony's electronics business in Malaysia implemented a 360-degree competency assessment program whereby their performances were evaluated by their bosses, colleagues and subordinates.

4K Talent Program (Australia and New Zealand)
In Australia and New Zealand, Sony's electronics business implemented this program, the objective of which is to foster future business leaders by improving self-awareness, developing skills, increasing motivation and maintaining superior performance levels.
(Hong Kong)
Sony sites in Hong Kong have introduced a program aimed at helping particularly talented employees cultivate management perspectives through experience by having them participate in meetings attended by top executives, giving them the opportunity to discuss business conditions and strategic management directions with senior management.
Electronics Global Leadership Development Program
This program is conducted by Sony Supply Chain Solutions, Inc. (SSCS). In 2012, 20 participants from 11 countries took part in each session. In addition to offering an opportunity for participants to reconfirm their own management style and personal mission, this program gives the participants a chance to network. Other highlights include lectures by top executives, group discussions and presentations.
Financial Services
Next-Generation Leadership Development Tutorial (Sony Financial Holdings Inc.)
This tutorial targets executive officers and management-level employees of Sony Life Insurance Co., Ltd., Sony Assurance Inc., Sony Bank Inc., and Sony Financial Holdings Inc., and 22 participants participate at each session in 2012. In addition to lectures focusing on leadership capabilities and business strategies, the tutorial includes a variety of programs, including group activities aimed at developing business creativity necessary for managers.
Since fiscal year 2008, Sony has appointed Global Talent Directors from among its regional human resource managers. Global Talent Directors are charged with identifying promising individuals in all businesses and all regions with the aim of fostering such individuals as future business leaders through worldwide job rotations.

Thanks to this effort, approximately 100 Sony employees, primarily management-level and mid-tier executives, have successfully been rotated through a schedule of job assignments to date.
Since 2011, Sony has begun debating the idea of linking its job rotation program with other initiatives aimed at fostering employees to create a more integrated, comprehensive global program.

Examples of Activities for Appointing Global Business Leaders Around the World
(Latin America)
With the aim of reinforcing efforts to foster future regional business leaders, in fiscal year 2010 Sony in Latin America introduced the Positioning for Success program, a job rotation initiative that encompasses key positions in the region, as well as cross-border assignments arranged by global talent directors. Sony in Latin America also participated actively in the succession program.
(Asia Pacific)
This core human resource recruitment program operates in tandem with each Group company in the Asia Pacific region to recruit and foster future regional business leaders. The International Career Program was initiated as a job rotation program to develop young talent. The Strategic Career Management Committee, which comprises regional senior management and personnel department heads and meets biannually, organizes and implements a multinational job rotation project designed to give selected leadership candidates experience in a variety of businesses.

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