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Updated on August 21, 2015

Development and Recruitment of Core Human Resources Capable of Excelling Globally

  • Participants in a Sony University program

  • Participants in a Sony University program
Established in 2000 to promote cross-border and cross-business cultivation of global business leaders, Sony University, in Tokyo's Shinagawa district, offers short- and long-term development programs that address this task from the perspectives of the Sony spirit, business vision, management decision-making capabilities and networking.
For instance, potential business leaders from around the world participated in a four-month program that promoted friendly competition. In Japan, Sony also strives to foster future business leaders, offering a seven-month module for prospective core leaders, as well as a program for more junior employees identified as possible future management, both promoting active interaction and mutual learning.
Sony Group Global Leadership Programs around the World
Electronics
(Japan)
Global Challenge Program
Sony EMCS Corporation has established its Global Challenge Program to enable its employees who have worked abroad to apply what they have learned after returning to Japan, thereby contributing to the development of the corporation. Under the program, the corporation sends employees to work at offices in another country to allow them to experience a different culture and become directly familiar with the dynamics of a workplace outside Japan. Each year, four employees working for the company are selected for three months program at U.K.
Sony appoints global talent directors to identify promising individuals for worldwide job rotations aimed at grooming future business leaders, regardless of their business specialty or region of the world. To date, almost 100 Sony employees, primarily executive managers and mid-tier managers, have been rotated in various job assignments.

Recently, Sony has begun debating the idea of linking its job rotation program with other initiatives aimed at fostering employees to create a more integrated, comprehensive global program.
  • Basic Philosophy behind Rotation Project
Examples of Activities for Appointing Global Business Leaders around the World
Electronics
(Latin America)
With the aim of reinforcing efforts to foster future regional business leaders, in fiscal year 2010 Sony in Latin America introduced the Positioning for Success program, a job rotation initiative that encompasses key positions in the region, as well as cross-border assignments arranged by global talent directors. Sony in Latin America also participated actively in the succession program.
Electronics
(Asia Pacific)
This core human resource recruitment program operates in tandem with each Group company in the Asia-Pacific region to recruit and foster future regional business leaders. Multinational job rotation is implemented for business leaders and talented young people.
Electronics
(USA)
Sony's software departments in Japan and the United States have set up an engineer exchange program to provide their members with opportunities to learn about the latest technologies and trends while working abroad for three months, as well as experience a different culture in terms of the diverse working styles and values of the program's participants. The program contributes to raising awareness among the participants of their key role in bridging national boundaries and realizing the concept of One Sony.
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