Sony has developed a range of tools to promote and support communication between management and employees, as well as among employees. Sony utilizes intranets for communication of information from management to employees and to provide and share information among Group companies and business groups. Furthermore, Sony maintains an electronic support system for conveying official business communications globally and across business boundaries. Many senior managers also maintain blogs on Sony's intranets to enable direct transmission of what is happening in the business as well as their thoughts on various topics. For communication among employees, Sony also utilizes its own social networking service (SNS). Use of the SNS is voluntary and helps promote a sense of unity in the organization. Approximately 10,000 employees have registered to use the SNS, which functions as a cross-functional forum in such areas as product development and problem solving across multiple business units.

As a support system for communication between diverse Sony sites globally, Sony has integrated such tools as telephone, e-mail, video conferencing and Web conferencing, thereby increasing the effectiveness of internal communications. This support system has also contributed to improved efficiency and productivity as well as to cost reduction measures. At present, employees utilize tools linked to the e-mail system, enabling information to be conveyed directly based on the optimum timing.