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Collaboration with External Organizations Promoting Diversity

(Updated on August 9, 2012)

Sony Corporation is a sponsor and active participant in the Japan Women's Innovative Network (J-Win), which was founded in 2005 and became a nonprofit organization in 2007. J-Win supports the development of a network for the promotion of women's careers and also promotes diversity management. In addition, Sony is a participant in the Support Forum for Women in Business, a project of the Japan Institute of Workers' Evolution. Moreover, Sony promotes diversity in collaboration with external organizations in each of the countries and regions in which it operates.
Principal Diversity-related Collaboration Activities with External Organizations
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Sony launched Spectrum, a diversity program involving not only employees but also customers, local communities and parts suppliers.
Spectrum encompasses Diversity Roundtable Networking Mixers and Employee Business Resource Groups, two initiatives that support cross-business network-building efforts for employees from various backgrounds. These initiatives also provide opportunities for employees to grow as professionals, as well as to interact with executives and participate in business strategy development.
Electronics
(USA)
Sony Electronics Inc. (SEL) has a total of 11 network groups. These groups have a combined total of over 2,200 employees from five Sony sister divisions. The mission of the network groups is to support SEL business initiatives and diversity recruiting efforts, provide networking and cross-business educational opportunities, undertake activities that support coaching and mentoring employees, provide a forum for communication and information exchange, and enhance employee morale, productivity and engagement.
Recently, SEL was honored with an Athena Pinnacle as Corporation of the Year in 2011 for gender diversity.
Electronics
(Europe)
Professional Solutions Europe, which serves corporate clients, has launched a program to promote increased participation by women, with particular emphasis on encouraging more women to aim for the senior management level. The program, called the 50:50 Project, is Europe-wide and involves a training program for 35 women identified as future management candidates. From fiscal year 2011, a mentoring program conducted by senior management is also scheduled to commence. The 50:50 Project not only involves the participation of women but also male employees and outside stakeholders.



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