Sony's top management believes in the importance of communication with employees. In response to the rapid deterioration in economic conditions following the onset of the global financial crisis, the entire Sony Group has carried out structural reforms in recent years with the aim of strengthening its management resilience and profitability. These reforms have involved a realignment of manufacturing sites in Japan and abroad, a review of Sony's development and design infrastructure, and a streamlining of sales and administrative functions. This has resulted in more appropriate allocation of human resources and the reallocation of employees to growth businesses, new businesses and higher value-added positions.

In undertaking these various measures, Sony takes care to communicate closely with employees to ensure their understanding of the need for structural reforms. At the same time, Sony is mindful to ensure compliance with the laws and regulations and respect for cultures and attitudes in the many countries and regions in which it operates.

Since 2005, Sony has held town hall meetings and CEO dialogues to facilitate direct communication with employees. Such initiatives enable top management to convey policies and thinking on structural reforms directly to employees, and at the same time gain an understanding of the views of employees and issues faced on the frontlines. Opinions are exchanged on a broad range of issues, under such themes as technology and management.

Sony's top management also uses intranets and e-mail to communicate with Sony Group employees. This not only facilitates the sharing of information but also helps develop a sense of unity within the Group.