As another example of BOP business, Sony has extended FeliCa contactless IC card technology for use in Bangladesh. In the capital city of Dacca, where buses are the principal mode of transportation, traffic jams are a major problem. Moreover, the use of paper tickets purchased by the roadside for every trip significantly hinders ease of use, as well as encourages fare dodging. In 2011, the city began introducing FeliCa-based IC cards as a convenient alternative that will greatly improve the efficiency of buses, including maintaining a record of every individual who boards and disembarks, as well as relieve traffic jams and improve the transparency of fare income for operators.
Sony will continue to promote efforts aimed at contributing to society around the world through its business activities.