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Updated on September 7, 2016

Community Engagement Policy, Main Scope and Structure

  • For the Next Generation
Following the course set by its co-founder Masaru Ibuka, Sony has established a Community Engagement Policy based on its "For the Next Generation" CSR philosophy. Accordingly, Sony creates and implements community-based initiatives designed to help solve global issues in key areas. These areas include education for children, which Sony has supported for years; contribution to achievement of the United Nations Sustainable Development Goals (SDGs) through environmental conservation and international cooperation; and emergency relief in response to disaster situation. In pursuing these initiatives under the policy, Sony capitalizes on its partnerships with stakeholders and draws on the expertise of its group employees while making the most of its products, services, technologies, and innovations.

As a means of informing as many people as possible about these issues, Sony also undertakes educational campaigns linked to its marketing initiatives and incorporates its CSR goals into its internal human resource development. Hence, Sony not only seeks to contribute to the resolution of social and environmental issues but also to integrate community engagement into its business operations as a way of enhancing those operations.

Sony's Community Engagement

Framework for Community Engagement

In addition to Sony's global program, which is spearheaded by its headquarters in Tokyo, Sony Group companies worldwide as well as five foundations promote initiatives tailored to local needs in accordance with the Sony Group's community engagement policy, cooperating with various international organizations including NGOs. Additionally, employees are encouraged to play an active role in their communities through participation in, for example, volunteer and fundraising programs.
  • Organization chart
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