Following in Ibuka's footsteps, and guided by its "For the Next Generation" CSR philosophy, Sony continues to support science education for children and undertakes community engagement around the world in pursuit of solutions to global issues, including environmental conservation, realization of the Millennium Development Goals (MDGs) and the provision of assistance to those in need in the aftermath of major disasters.
Sony leverages its products, services, content, technologies and innovation, as well as the talents of its employees, to facilitate community engagement activities. Sony also capitalizes on partnerships with external stakeholders. As a means of informing as many people as possible about these issues, Sony also undertakes educational campaigns linked to its marketing initiatives and incorporates its CSR goals into its internal human resource development. Hence, Sony not only seeks to contribute to the resolution of social and environmental issues but also to integrate community engagement into its business operations as a way of enhancing those operations.