Following the course set by its co-founder Masaru Ibuka, Sony has established a Community Engagement Policy based on its "For the Next Generation" CSR philosophy. Accordingly, Sony creates and implements community-based initiatives designed to help solve global issues in the key areas of education for children, which Sony has supported for years, as well as environmental conservation, international cooperation, and emergency relief. In pursuing these initiatives under the policy, Sony capitalizes on its partnerships with stakeholders and draws on the expertise of its group employees while making the most of its products, services, technologies, and innovations.
As a means of informing as many people as possible about these issues, Sony also undertakes educational campaigns linked to its marketing initiatives and incorporates its CSR goals into its internal human resource development. Hence, Sony not only seeks to contribute to the resolution of social and environmental issues but also to integrate community engagement into its business operations as a way of enhancing those operations.