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Community Engagement Policy, Main Scope and Structure

Sony's Community Engagement Policy

(Updated on August 12, 2014)
  • For the Next Generation

Following in Ibuka's footsteps, and guided by its "For the Next Generation" CSR philosophy, Sony continues to support science education for children and undertakes community engagement around the world in pursuit of solutions to global issues, including environmental conservation, realization of the Millennium Development Goals (MDGs) and the provision of assistance to those in need in the aftermath of major disasters.

Sony leverages its products, services, content, technologies and innovation, as well as the talents of its employees, to facilitate community engagement activities. Sony also capitalizes on partnerships with external stakeholders. As a means of informing as many people as possible about these issues, Sony also undertakes educational campaigns linked to its marketing initiatives and incorporates its CSR goals into its internal human resource development. Hence, Sony not only seeks to contribute to the resolution of social and environmental issues but also to integrate community engagement into its business operations as a way of enhancing those operations.



*1
MDGs: Millennium Development Goals


Framework for Community Engagement

(Updated on August 12, 2014)
In addition to Sony's global program, which is spearheaded by its headquarters in Tokyo, Sony Group companies worldwide, as well as six foundations, promote initiatives tailored to local needs in accordance with the Sony Group's community engagement policy, cooperating with various international organizations including NGOs. Additionally, employees are encouraged to play an active role in their communities through participation in, for example, volunteer and fundraising programs.
  • Organization chart





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