Sony defines its community engagement policy as "Undertaking activities in fields where Sony is best able to do so, to help address the needs of communities."
Guided by the "For the Next Generation" philosophy, Sony has broadened the scope of its activities beyond the science education initiatives introduced by Masaru Ibuka to include support for arts education, leveraging its resources in the entertainment field to assist efforts in music areas. Sony also strives to fulfill its responsibilities as a global corporate citizen through efforts to support the MDGs,*1 which seek to resolve such key global development challenges as environmental conservation, poverty, education and by providing assistance in the aftermath of major catastrophe or crisis stuation, thereby contributing to the realization of a sustainable society.
In addition to monetary donations, Sony contributes in a manner that capitalizes on its unique capabilities. Initiatives that leverage Sony technologies, products, services and content resources. In addition, the volunteer involvement of approximately 180,000*2 Sony Group employees worldwide, serve to enhance employee awareness of global issues, as well as to enhance motivation. Sony is also working with nongovernmental organizations (NGOs), international agencies and other groups that bring together networks and local expertise that Sony does not have, partnership that yields more effective results. Sony also links marketing activities that leverage its close relationship with customers to further enhance the initiatives. Employees' participation in the initiatives will enhance efforts to foster human resources, contributing to both the resolution of social and environmental issues and to the advancement of Sony's business activities.
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